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Download full textWilmore, Elaine L. – 1995
This paper describes political pitfalls faced by principals in dealing with parents and central administration. It recommends that principals administer all student discipline fairly and consistently and place safety and fairness over parental grievances. Second, principals should challenge the status quo when it comes to improving student…
Descriptors: Discipline, Educational Change, Elementary Secondary Education, Ethics
Graham, Beverly; And Others – 1995
With increasing concern for accountability in education, faculty and administrators are seeking improved means to evaluate their programs. The internship provides a natural feedback loop for program assessment as it bridges the gap between the academic and the applied worlds of communication. A case study explored the utility of the analysis of…
Descriptors: Case Studies, Evaluation Methods, Feedback, Higher Education
Lewis, Joan D.; Karnes, Frances A. – 1996
This report discusses the findings of a study that investigated the number of magazine articles focusing on gifted and talented children. Results found that between January 1, 1982 and December 31, 1996, 170 articles on gifted and talented children were located. The largest number of articles published was found to be in 1984 (12 percent),…
Descriptors: Elementary Secondary Education, Gifted, Mass Media Role, Periodicals
McNamara, Catherine V.; And Others – 1995
The Organizational Communication Culture (OCC) method, designed by Charles A. Bantz (1993) was utilized as the primary method for analyzing messages coming from the administration of California State University, Northridge, after the earthquake. Bantz feels that communication interactions in an organization bring meanings and expectations to that…
Descriptors: Administrator Role, College Administration, Communication Research, Discourse Analysis
Harrison, S. L. – 1989
A study examined the role of ethics in advertising and public relations courses. A questionnaire was sent to 183 colleges and universities that offer major fields of studies in advertising or public relations, and 134 institutions responded for a return rate of 73%. Results indicated that: (1) nearly all (97%) of the respondents affirm that the…
Descriptors: Advertising, Curriculum Research, Ethical Instruction, Ethics
Demo, Penny; Hurteau, Frank – 1990
This annotated bibliography lists recent Educational Resources Information Center (ERIC) documents (that is, documents published between 1984-1989) related to the areas of public relations and speech communications. The 34 citations include brief statements of the contents of the documents, all of which are listed in the monthly publication…
Descriptors: Annotated Bibliographies, Communication Research, Higher Education, Mass Media
Vasquez, Gabriel M.; Taylor, Maureen – 1994
A pilot study internationalized an existing set of four models of public relations and field tested an instrument that represents a cultural approach to public relations practice. The instrument is based on a combination and extension of G. Hofstede's views of culture as mental programs comprised of values about power, distance, uncertainty…
Descriptors: Cultural Context, Cultural Influences, Global Approach, Higher Education
Johnson, Edward A. – 1993
A study explored the motivational patterns of public relations (P.R.) professionals and the qualities sought in new employees by these professionals. A representative sample of public relations professionals was surveyed with a questionnaire that included Likert scales of motivational statements and skills sought. Common factor analysis with…
Descriptors: Communication Research, Employer Attitudes, Employment Qualifications, Factor Analysis
Fahrmann, Jennifer; Hartz, Kim; Wendling, Marijo; Yoder, Kevin – 1997
The Internet is becoming the primary way that businesses communicate and receive information. Corporate Web addresses and home pages have become a valuable tool for leaving a solid mark on potential clients, consumers, and competition. To determine how differences in Web pages design reflect corporate image, a study examined Web pages from two…
Descriptors: Business Education, Comparative Analysis, Content Analysis, Corporations
Bankston, Ronnie G. – 1998
The Department of Communication Studies at the University of Northern Iowa has made a commitment to establish and maintain partnerships with its Iowa Communications Network (ICN) based learning communities and with the institutions of higher education throughout the state that facilitate the delivery of experiential learning to students. In…
Descriptors: Distance Education, Experiential Learning, Higher Education, Intercollegiate Cooperation
Tuffield, Joanne – 1991
The aim of this annotated bibliography is to illustrate the range and type of materials available for marketing management, a tool that can help library managers determine client needs and provide feedback on library services and products. The bibliography includes 67 monographs, serials, and audiovisuals selected for information professionals who…
Descriptors: Annotated Bibliographies, Foreign Countries, Libraries, Library Administration
Serini, Shirley A. – 1991
A case study examined the process of preparing information for publication in an in-house newsletter for a large organization, focusing on the factors determining the amount of autonomy of public relations practitioners as professionals in organizations. The subject of the case study was a communication and advertising department of a "mixed…
Descriptors: Case Studies, Communication Research, Interprofessional Relationship, Newsletters
Ellis, B. G. – 1992
Perhaps the most important course in an advertising curriculum is the student-run agency. This paper describes a program instituted and carried out at Oregon State University from 1985 to 1989 which provided students with experiential training resulting in valuable real-client contact and strong portfolios, making students "hot…
Descriptors: Advertising, Case Studies, Experiential Learning, Higher Education
Edwards, Laura A.; Livingston, Rita – 1990
This guide is intended to help consumer and provider organizations develop programs to find and assimilate individuals with disabilities. The guide has five sections. Section 1 overviews the components of an effective outreach plan including timelines, a calendar of events, the media, success factors, problem prevention, and budgeting. Section 2…
Descriptors: Agency Cooperation, Disabilities, Minority Groups, Outreach Programs
National Community Education Association, Washington, DC. – 1983
Developed for community educators interested in planning activities for National Community Education Day, this packet of materials presents planning ideas and examples of activities undertaken during the first National Community Education Day held in 1982. After messages from the National Community Education Assocation (NCEA) and the American…
Descriptors: Community Colleges, Community Education, Community Schools, Institutional Advancement
