This assessment of the possible impact of the cable television industry upon public television relies primarily on audience demographic characteristics as a convenient summary indicator and, in many instances, the only kind of evidence available for review. Primary sources of information used were the national Nielsen ratings; mail surveys of…

One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…

South Carolina ETV is a multimillion dollar closed-circuit and standard open broadcast network reaching one-third of the state's public school pupils, hundreds of adults completing high school education, teacher certification, or graduate courses, and thousands of college students on campus or at home. Its college level programs are described. (JT)

STARTING IN FEBRUARY 1961, THE MIDWEST PROGRAM ON AIRBORNE TELEVISION INSTRUCTION (MPATI) TRANSMITTED COURSES IN FOREIGN LANGUAGES, SCIENCE, ARITHMETIC, ART, THE HUMANITIES, MUSIC, SOCIAL STUDIES, AND INTERNATIONAL RELATIONS TO 18 SCHOOLS IN THE MIDWEST. THE AIRBORNE TELECAST OPERATED OVER NORTH CENTRAL INDIANA AND TRANSMITTED COURSES OVER AN AREA…

THE DEVELOPMENT OF EDUCATIONAL TELEVISION TO 1958 IS TRACED THROUGH A SURVEY OF THE LITERATURE, INTERVIEWS, AND CORRESPONDENCE WITH PERSONS INVOLVED IN ITS ESTABLISHMENT. FOLLOWING HEARINGS CONDUCTED BY THE FEDERAL COMMUNICATIONS COMMISSION FROM 1948 TO 1952, 242 TELEVISION CHANNELS WERE RESERVED FOR NON-COMMERCIAL, EDUCATIONAL USE. DURING 1952…

This paper discusses WNET-TV's response to an HEW Request for Proposals concerning the development of critical television viewing skills. Two factors that should be considered when planning the implementation of a critical viewing skills curriculum in public education are identified--where and how to fit critical television viewing into the…

This study systematically analyzed all public access channel programing on a New York City cable television system in an attempt to answer two basic questions: (1) What was the content of the programing for the initial two year period of operation? and (2) What initial directions, if any, did the programing take during the first two-year period?…

A survey conducted by the National Cable Television Association found that cable television (CTV) is not now being utilized for "hard" instruction to help solve some of the current problems in higher education. Since CTV is being merely used as an extension of what exists, it has become an added cost rather than a method of reducing…

The publication is aimed at providing school administrators, architects, engineers and production personnel with useful information in the planning of educational television productions. Contents include--(1) types of educational television, (2) preliminary administrative considerations for planning a television facility, (3) architectural…

Discusses the need to see television production in terms of a total television system and provides a directory of manufacturers whose products relate to this need. (LS)

Reviews three books concerned with the effects of television advertising upon children and their parents: "Television Advertising and Children," edited by June Esserman; "Children and the Faces of Television," edited by Edward Palmer and Aimee Dorr; and "The Effects of Television Advertising on Children," by Richard Adler and others. (JJD)

Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)

Studies a large sample of Dutch children. Finds that a positive-intense daydreaming style was stimulated by watching nonviolent children's programs and was inhibited by watching violent dramatic programs, while an aggressive-heroic daydreaming style was stimulated by watching violent dramatic programs and inhibited by watching nonviolent programs.…

The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broadcaster formulates or acquires and then…

The question of why advertisements for contraceptives are not shown on television in the United States is explored in this paper. The statement is made that although television is permeated with sex, network broadcasters steadfastly ban contraceptive advertising from the airways on the grounds that they do not want to alienate or offend viewers.…