The verbal behavior of the characters of three daytime serials was analyzed over a period of two weeks of continual viewing, and coded into 19 previously developed categories. It was found that despite the recent introduction of new and controversial subject matter into the plot lines of these programs, male and female characters were responding…

Paper presented at the International Seminar on Experimental Research in Music Education (University of Reading, Reading, England, July 9-16, 1968).

Speech given before the National Association of Educational Broadcasters' Convention (Washington, D.C., November 22, 1968).

This document describes a demonstration project in film education, employment training, and research which included an education and employment training program offered to 26 economically disadvantaged youths ranging in age from 14 to 19. For nine months, these students met for four hours each working day to work both on individual personal films,…

This monograph examines the impact of media advertising on the poor. The first half of the report discusses research on the conceptual styles of the poor, mass communication among the poor, and advertising and the low-income consumer. The second half describes the methodology and results of a study of the advertising evaluation capacity and…

A study examined the attitudes of scientists toward public information personnel and media coverage. Of 456 subjects (half social and behavioral scientists and half biological scientists) chosen randomly from the "American Men and Women of Science" reference books, 287 responded to the seven-page, two-part questionnaire. Part one contained 34…

Prompted by an awareness of nostalgic trends during the 1960s and 1970s in movies, television programing, fashion, interior design, and architecture, a study compared such trends in graphic design in both magazine articles and magazine advertisements. Specifically, it noted the frequency of occurrence of nostalgia in the two graphic design areas…

To determine whether the diocesan newspapers of the Catholic church are based on an autonomous, adversarial model or on an institutional, public relations model of the press, a survey was conducted of 148 editors and 145 bishops or publishers of such newspapers. Results showed that the editors and bishops agreed on the three major roles of the…

In 1964, the Associated Press, ABC News, CBS News, NBC News, and United Press International formed a consortium called the News Election Service (NES) that was designed to collect one set of election returns for the entire United States. A study was made of NES operations during the presidential election year of 1980 to determine (1) the nature of…

This paper examines the tradition of research within the field of educational technology and cites problems endemic to the dominant research methods. It is suggested that a reexamination of the history of the field has intrinsic merit and is necessary at this time; furthermore, historical analysis may assist in the development of new research…

A study examined the extent to which the availability of cable television service in a household diverted viewers from local television channels. Questions concerning media use were included in three comprehensive market surveys conducted in three diverse areas. Approximately 1,000 telephone interviews were conducted in the three areas. The…

A study was conducted in Champaign-Urbana, Illinois, to replicate research undertaken in Columbus, Ohio, that measured public knowledge about newspapers and television news business. Data were collected through telephone interviews with 341 heads of households. The results supported the findings of the earlier research. Among the findings of the…

Defining ethnic newspapers as those published in a foreign language or in English that address themselves to a national group, this paper presents an overview of such papers currently published in the United States. The paper is organized into three sections. The first deals with the functions served by ethnic papers, including aiding in…

The Associated Press (AP) coverage of the United States senators in the 83rd, 89th, 91st, and 93rd Congresses was studied to determine the impact of various predictor variables. A path model of these variables was developed, reflecting implicit causal assumptions between visibility (press coverage) and such factors as the size of the senator's…

A content analysis was conducted of the news transmitted on the premier, or "A," wire of United Press International (UPI) to determine the amount of foreign news coverage for a six-day period. Foreign news stories were defined as those that originated from abroad, had a United States dateline but dealt with foreign material or were about…