This annotated bibliography lists recent Educational Resources Information Center (ERIC) documents (that is, documents published between 1984-1989) related to the areas of public relations and speech communications. The 34 citations include brief statements of the contents of the documents, all of which are listed in the monthly publication…

Findings of a study that investigated transformational and transactional leadership behaviors in elementary and secondary school principals are presented in this paper. Transactional leadership is often used to accomplish lower-order managerial objectives, such as clarifying work expectations and maintaining quality of performance, while…

A study examined organizational goal diffusion and goal congruence at a large land-grant university. A questionnaire was completed by 42 university faculty and staff members. The questionnaire included nine goal statements which had been presented in official university publications. Respondents indicated agreement or disagreement on a five-point…

The integration of micro-macro variables is critical to the development of organizational communication as an academic field. Mixed-level analysis is inherent in organizational phenomena, and its neglect perpetuates the gap in and fragmentation of organizational communication theories. Three of the many ways to design mixed-level analyses are…

The Internet is becoming the primary way that businesses communicate and receive information. Corporate Web addresses and home pages have become a valuable tool for leaving a solid mark on potential clients, consumers, and competition. To determine how differences in Web pages design reflect corporate image, a study examined Web pages from two…

A case study examined the process of preparing information for publication in an in-house newsletter for a large organization, focusing on the factors determining the amount of autonomy of public relations practitioners as professionals in organizations. The subject of the case study was a communication and advertising department of a "mixed…

A study explored the function of issues management in the decisionmaking process of policy makers and strategic planners as it is practiced in contemporary organizations. A sample of 56 professionals participated in a mail survey. Their accounts of how issues management operated in their organizations were evaluated with the use of descriptive…

A number of organizational communication analysts have argued that the field is in the midst of a paradigm shift, away from a strictly rational to a more transactional view of organization, but their arguments are not situated in a well-explicated communication theory. This paper argues for the existence of two, mutually exclusive worldviews of…

This document consists of all 11 issues of this newsletter published in 1993 (November-December was a combined issue). The newsletter reports on cooperative national and international preservation activities and is written primarily for university administrators and faculty, library and archives administrators, preservation specialists and…

This study examines the depictions of organizational life appearing in popular training films. The study argues that little cultural attention has been paid to Human Resource Development (HRD), which has become a multi-billion dollar industry shaping employees' behaviors, knowledge and values. In addition, this study extends the interpretive…

The conflict resolution communication attempts practiced by a food cooperative were studied to determine if they revealed the primary ideals of the counterculture philosophy. To highlight the findings, the study also examined the conflict resolution communication attempts of a fraternity--a representative of the dominant culture philosophy. Data…

Examines the potential positive and negative effects of conflict in superior-subordinate communication. (MH)

How to publicize your preschool program by using radio and television, videotape, newspapers, Super-8 films, and do-it-yourself publications. (CS)

This study examined one form of organizational socialization, the new employee orientation program, to determine whether such organizational efforts would increase levels of organizational identification and employee perceptions of job satisfaction when employees underwent such a program. An alternative model was tested to ascertain whether or not…

This study examined the relationship between a superior and subordinate's interpersonal need orientation and subordinate job satisfaction, based on W. C. Schutz's Fundamental Interpersonal Relations Orientation theory which suggests that compatible interpersonal needs are characterized by relational satisfaction. Subjects, 118 people in 59…