The Corning Glass Works uses a variety of consumer relations techniques--all geared to the identification of the purchasers and users of the company's products, and the promotion of a policy of dialogues with and feedback from consumers. The roles home economists play in the process is emphasized. (Author/BP)

If unions are to be kept from taking over institutions, trustees must understand their role as keepers of the public trust, and commit themselves to winning at the bargaining table. This article offers a list of practical guidelines for trustees involved in contract negotiations. (Author/NHM)

Describes a federal public relations program during World War I designed to create positive public opinion about the war. (RB)

Many colleges are using commercial advertising techniques as an aid to recruitment. Federal Trade Commission safeguards against false or misleading advertising currently apply to proprietary schools, and may soon be applied to private non-profit and public schools as well. Administrators should apprise themselves of FTC standards. (NHM)

A Statewide interview survey of farmers and agribusinessmen conducted by Connecticut vocational agriculture teachers served as an excellent public relations opportunity to inform the public about vocational agriculture in the State. It also provided teachers with a greater understanding of the changing needs of farmers and agribusinessmen. (EA)

The author offers journalism tips to vocational agriculture teachers involved in public relations coverage through newspaper articles. Specific suggestions cover headlines, leading paragraphs, localization of the story, organization, and format of a news release. (EA)

How to publicize your preschool program by using radio and television, videotape, newspapers, Super-8 films, and do-it-yourself publications. (CS)

Discusses the role and defines the responsibilities of the public relations practitioner. (RB)

Ways of maintaining good relations between a college library and the faculty, students, and other users are suggested. (PF)

Describes the National Committee for Citizens in Education and its efforts to stimulate increased citizen participation in educational decisionmaking. (JG)

Albert Einstein and the Emergency Committee of Atomic Scientists (ECAS) conducted a reform-based public communication campaign for the international control of atomic energy after the Second World War. The Committee raised funds and sought publicity for its proposed solution to the problem of war and the management of peace. Its solution was the…

A study tested a model of organizational variables that earlier research had identified as important in influencing what model(s) of public relations an organization selects. Models of public relations (as outlined by J. Grunig and Hunt in 1984) are defined as either press agentry, public information, two-way asymmetrical, or two-way symmetrical.…

To investigate whether researchers are developing empirically-based public relations research efforts, and whether such efforts could be considered useful to public relations practitioners, a study conducted a content analysis of all articles published in "Public Relations Review" from 1977 through 1987. Articles (196 were coded in all)…

Computer technology (primarily word processing) enables the student of public relations writing to improve the writing process through increased flexibility in writing, enhanced creativity, increased support of management skills and team work. A new instructional model for computer use in public relations courses at Purdue University Calumet…

Zions First National Bank in Utah adopted a local school in Garrison with a student body of 11, and invited them to participate in their Christmas tree program and a field trip to Salt Lake City. The venture proved so popular and rewarding for the children and bank staff that more field trips were funded and later, when the school burned down, the…