It is proposed that corporations seriously consider increasing their support of the National Merit Scholarship Program to help educate America's best and brightest students, an effort that would emphasize the corporate community's support of education and also be in industry's best interests. (MSE)

A survey in Southern California to determine how higher education is responding to the needs of Hispanics is described. The goal was to find out what institutions were doing to recruit Hispanics, retain them until graduation, help them transfer from two-year to four-year institutions, and raise funds. (MLW)

Texas State Technical Institute was able to expand its fund-raising capacity effectively by establishing a nonprofit, tax-exempt foundation composed of business and industry leaders. Besides financial and equipment assistance, the foundation also serves in student job placement. (SK)

The University of San Francisco financed conversion of three dormitories to solar heat by having private investors purchase and install equipment through a limited partnership. A public utilities rebate and eventual donation of the equipment also resulted. Available from California Higher Education, P.O. Box 26541, Sacramento, CA 95826, $2.00.…

The role of institutional advancement has taken on new and vital dimensions in recent years. The community colleges of tomorrow will be partly dependent on the ability of advancement professionals to develop and maintain cooperative relationships within the institution, with other institutions, and in the community at large. (MSE)

John A. Flynn in "We're Moving on up..." considers funding sources for Catholic high schools and universities, and Sam J. Kennedy in "We Must Continue..." discusses the success of fund-raising efforts at Shrine High School in Royal Oak, Michigan. (DMM)

Microcomputers for school use have been financed with funds from many sources. This article briefly describes funding sources and uses of microcomputers in numerous schools and colleges. (MLF)

Presented is an outline of how to write a proposal for funding for engineering education research. Describes the five basic components of the prospective problem statement, objectives, procedures, evaluation, and budget. Information on public and private funding agencies and the three types of grants available, and projects, research, and…

College marketing is seen as a comprehensive approach to college management and resource generation that focuses on service and flexibility. Key concepts of college marketing are explained; and ways that an advancement officer can apply simple marketing practices to strengthen the college are described. (MLW)

Private sector support sources to colleges, it is suggested, deserve full disclosure of financial gift plans and needs as well as donor gift opportunities to stimulate confidence in management. At the beginning of each fiscal year, it is appropriate to send each constituent a descriptive explanation of how the institution is financed. (MLW)

Recognizing the various types of foundations (general purpose, special purpose, company sponsored, community, and family or independent) and their giving potential is essential for good fund raising. Giving patterns since 1955 by donor source groups and by field of activity give clues to solicitation approaches. (MSE)

Choosing a college's director of development is a complex assignment. There is a shortage of people who have the relevant professional experience and many institutions have not developed a clear concept of what development is, what type of person to hire, or what to expect in terms of that person's performance. (Author/MLW)

The Vision Educational Foundation, an independent organization of programs and projects to meet the challenges of the optometric profession, is described. The foundation provides long-range support to educational institutions, builds an endowment fund, generates funding, and fosters educational projects. (MLW)

Adopting management by objectives is a way to improve the operation of small college development offices and increase the tenure of the development officer. The MBO concept is discussed as a means of setting goals, determining ways to accomplish goals, and measuring success. A development office statement of objectives is included. (MLW)

The survival of the alumni magazine in its traditional format and the ability to find money to continue publishing during inflationary times are discussed. The "voluntary subscription," direct mail campaign, and the use of advertising are described. (MLW)