Several studies in media viewing have examined the hypothesis that alienation correlates with the consumption of escape-type content from the mass media. In order to interpret this result, alienation was considered as a process beginning with difficiulties in situation definitions. It was assumed in this study that heavy information of the mass…

This study investigated the relationship between media use and political activity in a sample of 380 Charlotte, North Carolina, registered voters. Although voters were interested in the campaign (particularly as it came to an end), they rarely engaged in political activities other than discussing politics and voting. Political activities measured…

An annotated bibliography of recently published materials regarding media and adult education contains 1,661 items arranged under the following broad categories: (1) Issues in Media, (2) Media Types, (3) Program or Subject Area, and (4) General Combining Concepts. Items are further arranged into 59 clusters, which are labeled alphabetically,…

This study attempted to determine the factors involved in young persons' subscribing or nonsubscribing to one of the two local daily morning newspapers in a metropolitan area. The sampling included 192 young persons living in apartment complexes, of whom 109 subscribed to at least one of the two newspapers. The results of the analysis of the…

The theoretical perspective presented in this monograph is intended to answer two fundamental questions: What accounts for the input of the gatekeeping institution in the newsroom? and What accounts for the output of the gatekeeping institution? The organizational role of gatekeeper is to monitor incoming information for its news content; to…

A series of technical reports based on the Aloha System for educational computer programs provide a background on how various countries in the Pacific region developed computer capabilities and describe their current operations, as well as prospects for future expansion. Included are studies on the Japan-Hawaii TELEX and Satellite; computers at…

To provide a body of descriptive information in the communications field, simple explanations of 60 basic concepts are provided. Covered are basic elements of communication, forms of communication, what is communicated, process and effects, mass media functions, social environment for communication, and investigative approaches and tools. Concepts…

For the abstract of the Final Report, see ED 042 064 in this issue of RIE. (LS)

A survey of 900 residents of Gainesville, Florida, conducted in April and May 1974 assessed their opinions on a number of statements regarding advertising and programing on children's television shows. Of the 14 statements used, 6 were worded so that the television advertiser might be regarded as a "good guy" or his "commercial as hero." The other…

Advertisers and other mass media communicators are interested in the potential cognitive and affective effects of various graphic designs, specifically relating to the recall of information and the attitude toward information presented. This study deals with the respondent's recall of information contained within an advertisement as well as the…

This paper explores the perceived threat of American cultural "imperialism" in Canada, the effect of constant exposure to American broadcasting on the Canadian national identity, the role broadcasting plays in shaping Canadian identity, and the efforts by the Canadian government to "Canadianize" its broadcasting. A brief…

The purpose of this study was to ascertain the degree to which hand positions indicated how viewers reacted to stimuli. The hand positions (touching head, body, waist, and external objects) of three intermediate students were observed and recorded at 10-second intervals. There was a significant difference in body touching as the two films were…

In the development of a model for evaluating media for the handicapped, it is found that mere recognition of numbers is not sufficient preparation for training primary level educable mentally retarded (EMR) children to respond meaningfully via an automated response system. This study, based on the findings of a previous investigation, attempted to…

This document is a preliminary study of the listings of a wide variety of regional/split-run editorial practices of major American periodicals. Publications chosen for the study were selected from the tenth edition of "Magazine Regional and Split-Run Advertising," published by the Magazine Advertising Bureau of the Magazine Publishers Association.…

This three part volume surveys the history and present state of the conflict between the public's right to know and other, often conflicting, goals of government and society. The first part, containing an introduction by Senator Sam Ervin, deals with the evolution of the concept of free expression and the present condition of newspapers and other…