Successful library programs depend on understanding the communication process. A schematic representation of information disseminstion could be used to resolve communication problems by eliminating confusing messages. Because communication can never be perfect, there is a need for a communication specialist to develop public relations with the…

This pamphlet discusses some of the values and responsibilities of advertising in a free competitive economy. One of the primary objectives of advertising is to communicate truthfully. The laws of the Federal Trade Commission exist to protect the public from wrong and misleading information, but the greatest protection is the hard light of…

This report of the Committee on Public Relations was developed as a result of the National Conference on Distributive Education held in Washington, D.C. in 1948. Included are general considerations and a complete plan for public relations and promotion including a suggested schedule and followup activities. The manual was intended to be a…

To improve the competencies of professional vocational education personnel responsible for public information programs, 26 participants from 16 states attended a 14-day training institute. Institute objectives were achieved through a variety of activities and presentations by resource speakers, laboratory assignments, case studies, field trips,…

This document contains speeches, panel discussions, and audience reactions from a seminar on school-community relations. The material is designed to broaden the understanding of superintendents, central office administrators, and public information personnel on the importance of soundly conceived programs for school-community relations. (JF)

This report was prepared to assist school administrators in analyzing and planning their districts' policies and programs in community relations. The contents are based on results of an analysis of information sources on school-community relations, community conflict, and group behavior as well as on a survey of school administrator needs. The…

The purposes of this national study were to investigate practices used by colleges in the recruitment and selection of potential industrial arts teachers, to identify factors which influence students to enter industrial arts teaching, and to devise recruitment and selection procedures. Questionnaire data were collected from 270 college students…

It has been observed in too many colleges that a public relations or school relations program was supposedly the business of all college personnel and wound up being the business of none. Suggested guidelines for setting up a school relations program on a college campus include: (1) such an office should be headed by a director and placed under a…

Presented is the second of two volumes reporting on a 2-year study of Georgia's services to the mentally retarded by the Atlanta Association for Retarded Children. The second volume concentrates on the organization and methodology of the project with special emphasis on the implementation of study recommendations. Described are internal and…

The objective of this study was to obtain an overall evaluation of hotels and motels with specific emphasis on the industry's image as an employer among the general public. Findings are based on a personal interview research survey conducted among 994 men and women 18 years of age and over, and among 622 teenagers living in private households in…

In addition to serving the intellectual, the arty, the scholar, the housewife, and children, the library must take positive steps to update its public relations (PR) posture if it is to reach the great mass of the population who currently feel the library is not for them. The many and varied approaches possible in a good PR program include: (1) a…

This guide presents a flexible model for public involvement that was developed by bringing together a variety of materials and findings previously developed on public participation techniques. Many of the model's components are based on findings of a lengthier related study entitled, "Social, Environmental, and Attitudinal Factors Associated with…

Defines corporate grievance communication as feedback to the consumer in regard to a failure in the firm's goods or services and suggests guidelines for effective responses to such feedback. (MH)

Tells how public relations firms assisted the Kent State University journalism department when enrollments increased and money became scarce. (RB)

Slide-tape shows offer a relatively inexpensive, easy-to-assemble means of informing a wide variety of groups interested in education. This article outlines a seven-step procedure to produce a coherent, professional-looking slide-tape presentation. (DS)