Intended as an introduction to the economics of commercial television for the general reader, this volume considers the theory and analytical basis of television and the policy implications of those economics. Part I considers the economics of television markets with particular attention of the determinants of viewer markets; the supply of…

This report outlines in detail the proceedings of a symposium held on the teaching of modern languages by closed-circuit television and other audio-visual media. Included are the addresses, statements, and reports by participants, as well as a list of the conclusions and recommendations of the members of the symposium. (HW)

While it may not be possible to change the content of television, it may be possible to modify its effects on children by making them more critical viewers. The objectives of this project are threefold: to identify processes children use, or can be taught to use, to discriminate the applicability to their own lives of varieties of television…

The history of television adaptations of children's books is traced from television's first attempts at network children's programing to local production, network specials, independent stations' production efforts, reading shows, efforts in Canada and Great Britain, and Weston Woods film company productions. Guidelines for programing success are…

One of the most common obstacles the author finds when teaching media literacy courses is student insensitivity. Although this can exist for many different reasons, the media critiques that students submit in this type of class indicate that they've become indifferent to misogynistic, classist, and racist stereotypes. On the collegiate level, this…

Background: Media use is associated with an increased risk of chronic disease and reduced quality of life among children. This study examined the relationship between media use during discretionary hours after school and psychological and physical assets among preadolescent girls. Methods: A cross-sectional analysis was conducted using data from a…

Media multitasking, or engaging in multiple media and tasks simultaneously, is becoming an increasingly popular phenomenon with the development and engagement in social media. This study examines to what extent video content affects students' reading comprehension in media multitasking environments. One hundred and thirty university students were…

A randomly selected cross-sectional survey was conducted with 880 youth (16 to 24 years) in Nha Trang City to assess relationships between alcohol consumption and sexual behaviors. A timeline followback method was employed. Chi-square, generalized logit modeling and logistic regression analyses were performed. Of the sample, 78.2% male and 56.1%…

To address increasing rates of overweight and obesity, a population-based telephone intervention was introduced in New South Wales, Australia. The Get Healthy Information and Coaching Service[R] (GHS) offered participants a 6-month coaching program or detailed self-help information. Determining the population reach of GHS is of public health…

The Corporation for Public Broadcasting (CPB) provided funding for local public television stations to broadcast political debates prior to the 1998 election; CPB commissioned research to determine how the programs aided viewers in the election process. Viewers of the public television station local debate night program found the program to be of…

That television has a tremendous influence on children is clear. Whether that impact is more positive than negative depends, to some extent, on the determination with which concerned adults help to tilt the balance in favor of children. (Author)

Recent research has focused on the faulty implications emitted by factual television accounts of real events, while television news has been described as a pseudo-reality created from the ongoing flow of events. Furthermore, the convenient metaphorical language of television news often creates images of reality in such a way that the reality and…

The frequencies of specific types of verbal attractiveness stereotypes portrayed on television commercials and regular programs were determined in two studies. In the first, the 4,294 commercials aired between 8 and 10 p.m. on the 3 major networks were observed during a 7-day period in the spring of 1982. Statements related to attractiveness were…

Based on the conviction that research findings on effective design of educational television programs may have useful lessons for designers of educational computing software, this paper reviews research on children's educational television and discusses ways in which the findings can be applied. The paper divides the research findings into the…

Information contained in this report concerns the sample survey design, survey operation, and estimation procedures applied to assess the use of the educational television series, "The Electric Company," in classroom instruction in 1976-77. The survey was national in scope, with schools being selected from sample schools appearing in a…