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Hvistendahl, J. K. – Journalism Quarterly, 1979
Reports that the position in a news story of biasing information about a robbery suspect had little effect on judgments of the suspect's innocence or guilt. (GT)
Descriptors: Bias, Crime, Media Research, News Reporting
Peer reviewed Peer reviewed
Pulford, Lynn H. – Journalism Quarterly, 1979
A count of the characters in two combined groups of local and United Press International news stories suggests that the frequency ranking of the letters used most in typesetting is ETAOIN RSHLDCU, rather than the traditional ETAOIN SRHLDCU or the order reported by I. E. Fang in 1966. (GT)
Descriptors: Letters (Alphabet), Media Research, News Writing, Written Language
Brody, Philip J.; Legenza, Alice – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1980
To determine if the location or type of a picture affects reading comprehension, college students read a passage and then answered multiple-choice questions that assessed different types of incidental learning. Subjects who viewed a picture after reading the passage scored higher than those who viewed before reading. (Author/JEG)
Descriptors: Incidental Learning, Media Research, Pictorial Stimuli, Reading Comprehension
Peer reviewed Peer reviewed
Stone, Gerald C.; And Others – Journalism Quarterly, 1978
Reports the results of an analysis of appearance characteristics of a sample of joint ownership newspapers, which yielded information about factors related to the adoption of modern newspaper design. (GT)
Descriptors: Design, Graphic Arts, Layout (Publications), Media Research
Skinner, Steven J.; Grimm, Jim L. – Educational Technology, 1979
Briefly reviews research on the effectiveness of CAI in instruction, and describes a study comparing the performance of students using one program for basic marketing--TRMP (Tutorial Review of Marketing Principles)--with or without a study guide, the study guide alone, and a traditional class. (BBM)
Descriptors: Business Education, Computer Assisted Instruction, Marketing, Media Research
Peer reviewed Peer reviewed
Hayes, John P. – Journalism Quarterly, 1979
Reports that a majority of the 208 newspaper-sponsored magazines in the United States and Canada depend on freelance submissions to fill their pages. (GT)
Descriptors: Editing, Media Research, Newspapers, Periodicals
Peer reviewed Peer reviewed
Showalter, Stuart W. – Journalism Quarterly, 1976
In 19 of 21 magazines, coverage of objectors was favorable, with coverage of those who refused to serve only in Vietnam the most favorable and of evaders and deserters the most unfavorable. (KS)
Descriptors: Content Analysis, Media Research, News Reporting, Periodicals
Peer reviewed Peer reviewed
Powell, David E. – Public Opinion Quarterly, 1975
Discusses the findings of recent surveys of viewing habits and attitudes toward programing and concludes that television is basically a vehicle for light entertainment. (KS)
Descriptors: Attitudes, Media Research, Programing (Broadcast), Television
Wilkinson, Gene L. – AV Communication Review, 1976
Image size, viewing angle, and contrast affect performance of a visual discrimination task. Further, the three factors interaction in their effect on performance. (Author)
Descriptors: Media Research, Projection Equipment, Visual Discrimination, Visual Stimuli
Peer reviewed Peer reviewed
Hearit, Keith Michael – Public Relations Review, 1997
Focuses on the organizational use of transcendent appeals to redefine "sin" into a "virtue." Analyzes Johnson Controls' apologia after critics charged that its "fetal protection policy" was discriminatory. Examines the redefinitions and ultimate terms invoked by the company to justify its choice of policy. (PA)
Descriptors: Media Research, Organizational Communication, Organizational Objectives, Public Relations
Peer reviewed Peer reviewed
Luther, Catherine A.; Boyd, Douglas A. – Journal of Communication, 1997
Examines military occupation force's role in shaping Japan's contemporary broadcasting system. Notes that controls placed on Japanese broadcasters were often rigorous and uncompromising, despite Washington's initial instructions to give guidance to the Japanese without overt control. Suggests that this domination created an environment conducive…
Descriptors: Broadcast Industry, Foreign Countries, Media Research, Modern History
Fricke, Martin – International Forum on Information and Documentation, 1996
Proposes a framework for analyzing information portrayed in different media, for example, in text and in diagrams. The framework attaches information to propositions, then analyzes text and diagrams as being interpreted languages with the ability to refer to propositions. The approach is illustrated with Venn diagrams. (Author/LRW)
Descriptors: Diagrams, Information Science, Languages, Mathematical Formulas
Miyagawa, Shigeru – TECHNOS Quarterly, 2002
Discussion of how the information age may alter forms and use of media focuses on personal media, or community media, as opposed to mass media. Topics include controlling the point of view; the idea of appropriation; storytelling, or narrative; and the need to bring technology and humanism back together. (LRW)
Descriptors: Community, Humanism, Media Adaptation, Media Research
Peer reviewed Peer reviewed
Stout, Patricia A.; Moon, Young Sook – Journalism Quarterly, 1990
Analyzes full-page advertisements in four national magazines for the years 1980 to 1986. Finds (1) endorsements occurred in about half of the advertisements; (2) endorsers most used were celebrities; (3) advertisements with endorsers contain less information; and (4) celebrities most often endorsed personal care or apparel products. (RS)
Descriptors: Advertising, Content Analysis, Media Research, Periodicals
Peer reviewed Peer reviewed
Evans, William A. – Critical Studies in Mass Communication, 1990
Compares interpretive media research with traditional media research. Suggests that interpretivism's distinctiveness from earlier work is not always entirely clear and that, through an analysis of the challenges that interpretivism poses to preceding traditions, these challenges may be illusory. (MG)
Descriptors: Comparative Analysis, Media Research, Research Methodology, Theories
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