The purpose of this content analysis was to examine in detail the nature and extent of messages about sex that are presented in the "family hour" on broadcast network television. The research sought to identify any patterns that exist in portrayals of sexual behavior as well as characters' talk about sex, using a sample of programming…

To inform Swedish program policy discussions, this study traced patterns in fictional television programing for children and young adults in Sweden. Three sets of questions were central to the inquiry. First, what does "the TV world" look like? Who lives there? Who are the dominant figures? What settings are depicted? How are socially…

A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…

An example of the influence of television on the reading interests of teenagers may be seen in the popularity of the book "Eric," the true story of a boy's four-and-a-half-year battle with leukemia, which began just two days before he entered college. Although the television adaptation was inaccurate in many details concerning Eric's…

Designed to help the user of instructional television (ITV) gain new insights and understandings in its applications, this handbook offers step-by-step guidance in applying ITV to the solution of a wide range of instructional and learning problems. The three sections of the manual cover topics related to (1) preparation, i.e., script writing, how…

This study designed to measure the audience appeal and teaching effectiveness of television programming in the Sesame Street format for Swedish children was conducted in a nursery school setting. A Swedish pilot program, SESAM, based half on American material, was shown to a total of 79 children between the ages of 4 and 6, and the effects were…

THIS REPORT REVIEWED THE RESEARCH CONDUCTED, 1960-61, IN METROPOLITAN BOSTON ON THE AUDIENCE OF AN EDUCATIONAL TELEVISION STATION. THE DESIGN OF THE STUDY WAS A TWO-WAVE SURVEY--THE FIRST WAVE BY 9,140 TELEPHONE CALLS IN EARLY 1960, AND THE SECOND WAVE 1 YEAR LATER BY PERSONAL INTERVIEWS WITH SOME OF THE SAME PEOPLE. THE INTEREST IN THE PERSONAL…

THE BENEFITS OF MASTER ANTENNA TELEVISION SYSTEMS (HAVING CENTRAL ANTENNA AND AMPLIFIERS WITH CABLE CONNECTIONS TO CLASSROOM) ARE DISCUSSED WITH RESPECT TO OTHER SYSTEMS OF CLASSROOM TELEVISION. INCLUDED ARE COST CONSIDERATIONS, NEED DETERMINATION, SCHOOL DESIGN, UTILIZATION OF EXISTING EQUIPMENT, AND FUTURE DEVELOPMENTS. AN EXTENSIVE ILLUSTRATED…

A recent broadcast on the Public Broadcasting System (PBS) entitled "The Incredible Maching" showed that public television is capable of reaching a large audience. To further explore its potential to reach larger audiences, PBS has subscribed to public opinion polls to become more systematically aware of wants, desires, needs, and dreams…

Little research has been conducted into the structure of television images. This structure merits examination in terms of its perceptual psychology, composition (light, color, form, placement, sound, and editing), and the aesthetics of motio Field forces theory asserts that there are differences between a real scenario and its representation on…

"Sesame Street" is a television program aimed at stimulating young viewers. This study, a part of the Early Developmental Adversity Program, attempts to discover what demographic characteristics are associated with children who view or do not view "Sesame Street." The subjects of the study were 69 3-year-old children. Black and…

An instructional television system is described that uses no studio crew and no control room. This system, called self-directed television production, requires that switching and camera-handling be done by the performer himself while he is performing. The University of Florida Project Genesys, a closed-circuit television system which utilizes the…

Recently collected data appear to warrant advancing some tentative conslusions concerning the short-term effects of violence in television on children: 1) children are exposed to a substantial amount of violent content on television, and they can remember and learn from such exposure; 2) correlational studies have disclosed a regular association…

The instructional television questionnaire for principals consists primarily of a rating scale for statements concerning the relationship of instructional television to students, the relationship of instructional television to school administrators, supplementary materials, utilization of instructional television, instruction and scheduling of…