Explores the role of news teasers on memory and attention for commercials in evening newscasts. Finds that they enhance moderately the primacy-recency pattern found in visual and verbal memory scores. Finds that news teasers appear to have an effect on processing strategies employed by viewers. (SR)

Surveys 197 respondents to measure leisure-time activities. Analyzes four different TV groups to look for group differences in two types of channel repertoire: broadcast channel repertoire (BCR) and cable channel repertoire (CCR). Finds differences among groups for CCR but none for BCR. Supports the idea that people who are active in general tend…

Assessed children of three age groups (4-5, 6-7, and 8-10) on reality/fantasy distinction and story-schema development after viewing episode of "Mighty Morphin' Power Rangers." Found that only oldest children could make clear distinction between reality and fantasy, and that older children showed mastery of other study variables: memory…

The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a…

This overview of educational telecommunications and distance learning in Connecticut includes information on the Connecticut Department of Education and the Connecticut Public Television statewide, two-channel, ITFS (instructional television fixed service); the Connecticut Community College system's Community College Instructional Television…

One in a series of papers by the Rural Research Agency devoted to the study of telecommunications services and systems sponsored by the State of Alaska, this paper concentrates on the technology of television delivery and distribution to the citizens of the state. It most closely scrutinizes entertainment television, but much of its analysis is…

By observing the attentiveness of children watching six pilot programs of "The Electric Company," the staff of the Children's Television Workshop (CTW) gathered detailed data on the visual appeal of the show. Six high appeal attributes were isolated: (1) functionally relevant action; (2) strong rhythm and rhyme; (3) electronic bridges;…

Instructional television is most useful when its educational objective is to impart knowledge of small, close-up, distant, or unusual objects, and past or live events; when an orientation or lecture demonstration is used with regular instruction; when immediate playback is desired; when not enough competent teachers are available for the number of…

This update of a bibliography published in Canadian Journal of Educational Communication (Fall 1982; Winter 1983) cites qualitative research seeking a more comprehensive, contextual account of children's television viewing. Specific items deal with viewing time, family role, habit modification, fright reaction, commercials, affective and language…

For the forty-second time, the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Las Vegas, Nevada. The Proceedings of AECT's Convention are published in two volumes. Volume 1 contains 37 papers dealing…

SURVEY AND TESTING TECHNIQUES USED BY THE BRITISH BROADCASTING CORPORATION IN THE YEARS 1952-63 TO ANSWER QUESTIONS OF INTEREST TO TELEVISION PLANNERS INDICATE METHODOLOGY FOR FUTURE PLANNING RESEARCH. TO ANSWER THE BASIC QUESTION--WHAT PEOPLE ARE AVAILABLE FOR WATCHING AND LISTENING--BBC USED THE METHOD OF HAVING 2981 MEMBERS OF A NATIONAL SAMPLE…

THIS 47 PAGE BIBLIOGRAPHY HAS BEEN DEVELOPED AS AN AID TO LEGISLATORS, THEIR RESEARCH STAFFS, INSTITUTIONS OF HIGHER LEARNING, AND TO INDIVIDUAL RESEARCHERS INTERESTED IN THE AREA OF INTER-INSTITUTIONAL TELEVISION. SECONDARY SOURCES IN SOME INSTANCES HAVE BEEN INCLUDED FOR EASE IN LOCATING UNPUBLISHED MATERIALS OR FOR SUMMATIONS AND REVIEWS OF…

A study was conducted to determine the place of cable in the lives of subscribers and its perception among nonsubscribers. Subjects, 251 subscribers and 246 nonsubscribers in a northeastern city midway in the process of cable diffusion, responded to a number of questions concerning their recreational activities, sources of information about cable,…

An ongoing project has been established to (1) summarize and disseminate results of research on children and television to the creative community responsible for commercial and educational children's television, and (2) defuse the issues that have created a rift between this community and the academic community. The research efforts discussed in…

This study reviews the literature on the effects of television viewing on children, examines the preferences of children for television programs and commercials, and analyzes selected characteristics of these programs. A stratified sample of 1,416 students in grades 1-6 in six eastern states was polled on their viewing preferences in November of…