Argues that the need, in the realm of both the Public Broadcasting Service and commercial television, is for blacks to exercise more control over the black image, which means exercising more control over the vehicles that purvey that image: black television stations would be desirable. (Author/JM)

This study investigated the television viewing habits of 341 intermediate grade children and examined the relationship between their viewing habits and their achievement scores based on standardized tests. Weekly viewing diaries were used to record information on television viewing. The study does not support either the premise that television…

Because broadcasting is an industry that produces goods and services for sale, any government action which would limit its technical and economic efficiency represents a serious threat. Program violence raises much criticism; at the same time, the industry recognizes its audience-producing value. An audience production function estimate was…

To learn if differences in age, intelligence, and sex account for differences in children's recall of TV commercials and in the degree of insistence with which they request that the advertised product be purchased, 54 gifted, 71 normal, and 53 educable mentally retarded children of both sexes were questioned after viewing commercials for breakfast…

A study of changes in children's programing on network television in the United States from 1948 through 1978 is detailed in this report. The first chapter discusses the concepts of "diversity" and "shape" as they apply to television programing, and provides details about the research methodology used in the study. The second, third, and fourth…

Television's impact on children is the focus of this document, which includes a review of the research on the subject, a master bibliography containing 3,000 items written between 1955 and the present, and 13 specialized bibliographies. Specific topics addressed include violence and its effects, prosocial television, socialization, television…

This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of…

Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…

These two volumes of a 5-volume report on commercial broadcaster compliance with the Federal Communications Commission (FCC) 1974 policies on programming and advertising to children provide an overall analysis of children's television, as well as a detailed analysis of broadcast industry compliance. The first volume reviews the social, cognitive,…

Based on the beliefs that television can be a legitimate art form and that the development of judgment about television programs is one of the serious responsibilities of the schools, this collection of critiques of television programs is intended for teachers at every level of instruction. Essays are (1) "'TV as Art': Some Reflections" by Patrick…

Educational television represents the most comprehensive innovation in American education. Its history, financial bases, public service aspects, and the future of open-circuit instructional television are presented briefly. (TI)

A random sample of 3,847 residents of Orange County (California) were contacted during fall 1974 for the purposes of assessing the county's public television (PBS) viewing habits and the general awareness of and interest in televised courses for credit. This survey, conducted in the interest of KOCE, a public UHF station owned and operated by the…

Contained in this report are the results of a telephone survey conducted among households in the metropolitan television market for Boston, Massachusetts. The purpose of the survey was to determine the nature of the Boston television market and the role of WGBH. A random sample of 4157 respondents was obtained. Among the conclusions were that as…

This study examines the characteristics of the KTEH viewing community. KTEH is an educational television station serving the San Diego area. Eleven paid interviewers dialed 1582 telephone numbers selected randomly from the telephone books for metropolitan San Diego to obtain the data. It was concluded that the relatively low public awareness of…

Contained in this report are the results of a telephone survey conducted in February 1974 among households in the metropolitan television market for Sacramento-Stockton, California. During evening hours, paid interviewers dialed 1775 telephone numbers selected randomly from telephone books. The purpose of the survey was to determine the nature of…