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Molenda, Michael – 1974
Despite the voluminous array of comparison studies, educators have little for purposes of administrative decision making or for the establishment of scientific generalizations about how students learn from television. Of interest to cable adherents is the off-campus home viewer of instructional television (ITV) offerings. Research evidence…
Descriptors: Cable Television, Closed Circuit Television, Educational Development, Educational Television
Morris, Charles R.; And Others – 1972
A description is provided of the New York City cable television (CATV) project carried out by the Center for Analysis of Public Issues for the Fund for the City of New York. The purpose of the project was to analyze and, if possible, to determine in the light of direct experience what might be done to encourage the development of public access…
Descriptors: Cable Television, Costs, Government Role, Program Descriptions
Brandeis Univ., Waltham, MA. Morse Communication Research Center. – 1961
A survey to determine what kinds of programs the nation's educational television stations offer focused on the 56, noncommercial, individually programed educational stations in operation during one week in 1961. Following a description of the methodology of the survey, this report defines terms and categories of analysis and then presents results…
Descriptors: Adult Education, Broadcast Industry, Children, College Students
Brandeis Univ., Waltham, MA. Morse Communication Research Center. – 1962
The programs offered by 62 educational television stations in the United States and Puerto Rico during a typical week of broadcasting in 1962 are documented in this report. General information about educational television stations is presented first, and then data pertaining to three audience types--inschool instructional broadcasting,…
Descriptors: Adult Education, Broadcast Industry, Children, College Students
Brandeis Univ., Waltham, MA. Morse Communication Research Center. – 1964
The programing of educational television is examined through a survey conducted during one week in 1964 of the 88 educational television stations on the air during that week. The data were analyzed separately for three distinguishable audiences of educational television--the school audience, the college-adult education audience, and the general…
Descriptors: Adult Education, Broadcast Industry, Children, College Students
National Center for School and Coll. Television, Bloomington, IN. – 1966
The status of educational television is reported through information about 115 educational television stations from one week in 1966. This report brings together information about instructional television as well as the broad cultural broadcasts that range from the informational to science, news and public affairs to programs about the arts. An…
Descriptors: Adult Education, Broadcast Industry, Children, College Students
Dobosh, O.; Wright, E. N. – 1972
The utilization of educational television (ETV) in schools can be ascertained by considering the teacher training in ETV, the extent of access to ETV, the student reaction, and the programing. Using a questionnaire survey method combined with detailed ETV logs, this study was able to analyze both ETV and film utilization in 13 elementary and…
Descriptors: Color, Educational Television, Films, Instructional Films
Peer reviewed Peer reviewed
Waterman, David – Journal of Communication, 1986
Examines attempts to provide cultural programing on cable in the early 1980s. Identifies misconceptions about television's cultural audience and suggests limits on the model of "narrowcasting." Indicates that the basic factor for the commercial shortfall of the cultural networks was their striking inability to attract viewers. (JD)
Descriptors: Audience Analysis, Cable Television, Cultural Context, Cultural Images
Peer reviewed Peer reviewed
Bryant, Jennings; And Others – Human Communication Research, 1983
Tested the effectiveness of ridicule as an educational and social corrective in children's educational television programs. Found that ridicule is a potent means of educating six-year-old television viewers but is far less satisfactory in motivating four-year-olds to action or in deterring their unwanted performances. (PD)
Descriptors: Behavior Modification, Childrens Television, Educational Research, Educational Television
Peer reviewed Peer reviewed
Bybee, Carl; And Others – Journal of Broadcasting, 1982
Examines the level and nature of parental guidance regarding television exercised by academics with an active interest in mass media. It also focuses on the relationship of that guidance to beliefs they hold about the effects of television, to characteristics of their scholarship, and to basic demographic information. (Author/JJD)
Descriptors: Children, Childrens Television, College Faculty, Commercial Television
Miller, Jerome K. – School Library Media Quarterly, 1982
Discusses the implications for educators of the guidelines in the Copyright Law of 1976 for the taping of commercial and public television programs for educational purposes. Owner's rights, educator's rights, examples of specific copyright problems; and current litigation pertaining to copyright are considered. References and guidelines for…
Descriptors: Broadcast Television, Commercial Television, Copyrights, Court Litigation
Peer reviewed Peer reviewed
Gerbner, George; And Others – Journal of Communication, 1980
Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)
Descriptors: Age, Audiences, Characterization, Content Analysis
Peer reviewed Peer reviewed
Chen, Milton – Journal of Educational Technology Systems, 1980
Studies were conducted with more than 10,000 children to determine the types of programing most popular with that audience, their attitudes towards science, and the techniques that maximize the appeal and comprehensibility of science material on television. Research results guided the development of the new PBS series, 3-2-1 Contact. (MER)
Descriptors: Bibliographies, Childhood Attitudes, Childrens Television, Educational Television
Sikes, Rhea G. – Public Telecommunications Review, 1980
Reviews the achievements of public television in children's programming during the 1970s. Instructional programs as well as those for entertainment are covered, and funding sources for production past and present are discussed. Implications for the next decade of programing are briefly examined, and a selected bibliography of 42 items is included.…
Descriptors: Bibliographies, Childrens Television, Educational Finance, Educational Television
Peer reviewed Peer reviewed
Reid, Leonard N. – Journal of Advertising, 1979
Suggests that a child's level of understanding of advertising is a product of family group interaction concerning consumer-related skills and other social experiences that the child brings to viewing situations. (Author/RL)
Descriptors: Advertising, Children, Childrens Television, Elementary Education
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