Examines institutional changes in advertising before and after the stock market "crash" of 1987 as represented in the "Wall Street Journal." Finds that financial institutions increased the frequency and size of ads after the crash. (RS)

Presents preliminary data about audience perceptions to colorized movies. Finds that colorized films were seen as more contemporary and were evaluated slightly more favorably. (RS)

Analyzes the Federal Communication Commission's (FCC) assignment of renewal expectancy to existing broadcast licensees within the framework of the Commission's ongoing inquiry into the comparative renewal process. Discusses and analyzes the rationales given by the Commission to justify its current policy. Finds only the criteria of excellent…

Develops a framework to examine the communication goals of interacting partners and how these affect media choice. States that 70 people were presented with different communication situations, and were asked which mode of communication they would use. Finds that in situations of relational competitiveness, relational control was a significant…

Responds to six articles in the same issue on images in retrospect. Deals collectively rather than individually with ideas that underlie the work of the respective authors and attempts to provide a critical interpretation guided by the maxim "always historicize!" (SR)

Attempts to demonstrate the value of conjunctural interpretive analysis (which is multilevel, multimodal, and explicitly theoretical and political) through an interpretation of the culture of homelessness in the United States. Addresses differences between positivist epistemologies. (SR)

Tests nonadditive model of suggestion/imitation, predicting that suicide stories will have greatest effect on suicide in times of high suicidogenic conditions measured in terms of unemployment. Data on U.S. monthly suicide rate supported nonadditive model based on interaction effect between media stories and rate of unemployment; it did not prove…

Assesses the effect of model ethnicity on prejudiced respondents, and thus on advertising effectiveness. Finds that, for the most part, use of Asian models does not cause prejudiced respondents to evaluate a product or advertisement more negatively than when White models are used. (SR)

Examines the number and kind of sources certain magazines included in articles about science. Finds that science magazines did not use expert sources more often or even carry proportionately more breaking science news than did business and news magazines. (SR)

Examines three recent popularized accounts of emerging lethal viral strains within the context of a late 19th-century rationale for imperialism: the ideologeme of scenic contamination, which justifies imperialism as a defensive measure. Notes how the three texts present ideologically charged images of the Third World and its relationship to the…

Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)

Examines origins of wildlife films. Outlines their tension between education and entertainment. Looks at how Disney codified wildlife films as a coherent genre by imposing conventionalized narrative frameworks upon them. Discusses factors influencing wildlife television in the 1990s. Concludes that wildlife films are a valid and distinct film and…

Examines the structure of international news flow and its determinants. Reveals inequality of international news flow between core and periphery, with Western industrialized countries at the center. Finds that the news flow network is structured into eight geographic-linguistic groups. Indicates flow is influenced by a country's economic…

This study explored the family dynamics of persistent African American college men. These students were typical Black males, not those pre-categorized as high-achieving or unprepared for college. The stories of participants revealed their strength, ambition, and intentions to successfully gain a baccalaureate degree. In general Black males are…

A discussion of television audience research in Germany. (HB)