A study was conducted to determine the political issues of the 1980 presidential campaigns as expressed by televised political spot advertisements during the primaries. Issue information was coded for 140 30- and 60-second political commercials. An advertisement's issue score was defined as the number of terms used that matched terms from a…

The 1984 campaign between Republican Jesse Helms and Democrat Jim Hunt of North Carolina was one of the most expensive campaigns in history. The Helms campaign spent an estimated $15.6 million and Hunt is believed to have raised $9.8 million. Both sides relied heavily on television advertising. A study was conducted to measure the link between…

Results demonstrated that color affects females more than males but increases positive judgement of aesthetic value and overall quality of commericlas for both sexes.

The quarter annual reports about "Sesame Street" from the Children's Television Workshop (CTW) from 1969 through 1975 were analyzed for evidence that criticism in the periodical literature had influenced the programming and decision making policies of CTW during that time, as well as the audiences involved. Significant evidence that…

The 1976-79 schedules of the three major television networks were analyzed to determine what strategies were used to organize prime time schedules and what types of programs appeared during prime time viewing periods. Five essential programing strategies were identified: fraction of selection (cost versus reward), lowest common denominator (wide…

This report presents an overview of the distribution formats for instructional television. While broadcast means of distribution have ben the mainstay of instructional television in the past, there are at least three television technologies that are considered as appropriate delivery mechanisms: over the air transmission, including broadcasting,…

THIS DOCUMENT DESCRIBES THE CURRENT EDUCATIONAL USES OF BROADCAST AND CLOSED CIRCUIT TELEVISION IN ENGLAND, WALES, SCOTLAND, AND NORTHERN IRELAND. THE CENTRE FOR EDUCATIONAL TELEVISION OVERSEAS IS DESCRIBED. TOPICS COVERED INCLUDE, UNDER THE HEADING OF BROADCAST TELEVISION--TELEVISION FOR SCHOOLS AND COLLEGES, TELEVISION IN ADULT EDUCATION, AND…

THIS SURVEY WAS COMPILED AS A STATUS REPORT ON THE DEVELOPMENT OF TELEVISION FACILITIES IN INSTITUTIONS OF HIGHER LEARNING IN NEW YORK STATE. NEW OR UPDATED INFORMATION WAS RECEIVED FROM 148 NEW YORK INSTITUTIONS. 32 PERCENT REPORTED USING INSTRUCTIONAL TELEVISION ON THEIR CAMPUSES. 45 PERCENT OF THE REMAINING INSTITUTIONS ANTICIPATED USING…

OPERATIONAL EFFECTS OF AIRBORNE EDUCATIONAL TELEVISION ON ULTRAHIGH FREQUENCY (UHF) TELEVISION ASSIGNMENTS ON LAND WERE INVESTIGATED. SPECIFICALLY, THE EFFORT RELATED TO EXPANSION PLANS OF THE MIDWEST PROGRAM ON AIRBORNE TELEVISION INSTRUCTION (MPATI). PREVIOUS STUDIES BY THE NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS (NAEB) LED TO THE…

A TECHNICAL REPORT WAS PREPARED COVERING THE IMPACT OF AIRBORNE TELEVISION TRANSMISSION ON LAND-BASED UHF TELEVISION ASSIGNMENT PLANS. THE REPORT RELATED TO THE PROPOSED EXPANSION PLANS OF THE MIDWEST PROGRAM ON AIRBORNE TELEVISION INSTRUCTION (MPATI). EARLIER STUDIES BY THE NATIONAL ASSOCIATION OF EDUCATIONAL BROADCASTERS (NAEB) HAD LED TO THE…

WHEN A COMMERCIAL TELEVISION STATION OFFERED ONE WEEKLY HOUR OF FREE TIME FOR COLOR BROADCASTING, 17 JUNIOR COLLEGES IN LOS ANGELES COUNTY, CALIFORNIA, PARTICIPATED IN A COOPERATIVE PRESENTATION OF A CREDIT COURSE IN "GREAT CULTURES OF THE WESTERN WORLD." THE COURSE WAS SELECTED TO REPRESENT THE HIGHEST QUALITY OF WORK BEING DONE IN THE…

More than 500 television news directors were surveyed in a study of the effects of three factors--multiple ownership of stations, newspaper crossownership, and cable television use--on the quality of local news programing. For purposes of the study, "quality" was defined in terms of expenditures for news programing (greater expenditures…

Featured in this issue are the English translations of two speeches delivered to graduate students in educational technology at Pontificia Universidade, Porto Alegre, Brazil. Henry Ingle defines educational technology in the traditional as well as modern sense, describes its essential elements, and discusses situations in which the use of…

A study was devised to investigate the function of television (TV) in children's leisure time. Subjects were 3000 school children in a suburban area of Tokyo. From the children's responses to questionnaires, they were separated into TV-type (heavy TV viewers and light print media users) and print-type (light TV viewers and heavy print media users)…

Drawn from the full report entitled "The 'Electric Company' In-School Utilization Study: The 1971-72 School and Teacher Surveys," this summary of both surveys provides information on how schools and teachers first heard of "The Electric Company," why they decided to either adopt the series, and how the adopters adjusted…