To prepare a profile of Quill and Scroll's newspaper and newsmagazine judges, questionnaires were sent to all 57 judges involved in the 1982 competition. Analysis of the 39 responses indicated that the typical judge (1) is female and has judged for two or more years, (2) has taught high school for five or more years, (3) holds certification to…

This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…

This document presents witness testimonies and prepared statements from the Congressional hearing called to examine the impact of broadcast alcohol advertising on alcohol-related problems, the responsibility of the broadcast media in shaping attitudes about alcohol, and how to reduce any negative impact of advertising. Statements were heard from…

A cross-sectional sample of 704 adults was interviewed in a study examining the processes that relate demographic predictors to media use and effects. It was hypothesized that primary groups influence what an individual should attend to and know about public affairs, and that the individual perceives the primary group to "prescribe" the…

Since the concepts of surveillance (international information and keeping up with the job that the government is doing), diversion (being entertained and killing time), and interaction (people learning more about themselves) have been developed for newspaper and television but not necessarily for magazines, a study applied 14…

Residents in several states and communities ranging in size from farms to inner cities of more than 500,000 people were surveyed to further explore the strong relationship between community ties and newspaper readership indicated by results of a previous study sponsored by the American Newspaper Publishers Association. The findings revealed that…

A critical review and analysis of the literature on the effects--aggressive drive, behavior or attitude--of mass media violence, suggesting that the processes of media influence are more subtle than traditional effects formulations imply. (Author/SF)

Using data from a previous study, this study investigated the adoption of modern graphic design techniques by daily newspapers. A scale of modern design was constructed from available literature and tested for internal validity by determining what design practices were included in sample papers. The scale was then used to test assumptions about…

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

These two papers discuss communications policies and structures in France and in the United States. The first paper reports that efforts to develop new electronic communication systems in France are hindered by rivalry between two public monopolies and by governmental protection against foreign influence. The second paper assesses ownership of…

The studies described in this paper were undertaken to evaluate the usefulness of information-exchange techniques for promoting the quality of life within given regions of a society. The first analysis describes the investigation of projects to enhance the functions of small businesses, joint regional planning, health care, education,…

Eighty schools that were members of the Iowa High School Press Association responded to a questionnaire about the school newspaper's financial status in light of public school budget cuts. The collected data indicated that nearly half of the respondent schools published newspapers at no cost and in cooperation with a community newspaper. Sixty…

Among the elements of the press most active in the "dry-wet" prohibition debate in the 1920s and early 1930s, was "Literary Digest," a weekly current affairs review. In addition to its regular impartial coverage of the week's actions relevant to prohibition, the "Digest" contributed three national straw polls on the…

A study was conducted to determine the characteristics shared by top rated high school newspapers. Questionnaires were mailed to the advisers for 100 winning and 100 nonwinning entrants in the annual high school newspaper rating contests conducted by the Columbia Scholastic Press Association from 1975 to 1978. The questionnaires surveyed such…

A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…