This bibliography lists 260 articles reporting on research in which the use of pictures as experimental stimuli is central to (not incidental to) the researcher's hypotheses and in which internal imaginal processes are presumed to be activated, no matter what the nature of the experimental stimuli. The articles included are from the 1980 issues of…

A study was conducted to assess the sources used by a metropolitan population for news about state government. Telephone interviews were conducted with 714 adult subjects in a metropolitan area in Michigan. Subjects were asked how much time they spent reading newspapers and watching television, how interested they were in state government, and…

Patterned after a 1976 study, a study examined voters' decision making during the 1980 campaign for the presidency of the United States. Data from a survey of 183 registered voters indicated that partisan voters were likely to be precommitted to a candidate choice and thus relatively immune to mass mediated campaign effects. However, those voters…

A content analysis of selected issues of "Life" magazine was conducted to explore the way in which that magazine portrayed the black community in the United States. All 52 issues within each of eight years (1937, 1942, 1947, 1952, 1957, 1962, 1967, and 1972) were analyzed. Beyond tabulation of frequency and amount of coverage, each instance of…

Data from a series of surveys of voters in the Midwest, conducted during the 1976 presidential election campaign, were used to explore the effects of the campaign in relation to when people decided for whom to vote. A second purpose was to consider the adequacy of the traditional dichotomous model of voters: people who make up their minds early…

To determine consumer preference regarding four forms of mass communication, an 18-item questionnaire was devised that asked individuals where they sought information on national and world affairs, local events, entertainment, and shopping (advertising). Results from the 108 respondents in the random sample indicated the following: newspapers…

A study was conducted in the Washington, D.C., area to test mass media effects in a community controversy. Five possible theories were hypothesized to explain the effects media have on a community: indirect and direct effects, null effects, agenda setting, reverse effects, and reverse agenda setting. During the 16-month test period of the British…

The findings of a planning study of arts and cultural programing on commercial and public radio and television are summarized in this report. Focusing on the decision making process on arts and cultural subjects in the broadcast industry, the report presents information on the following topics: how the phrase "arts and cultural programing" is…

The purpose of this study was to compute and analyze descriptive indices of efficiency assessing the relative effectiveness of a verbal and visual color code applied to self-paced learning and testing materials. The sample consisted of 176 college subjects randomly assigned to one of four treatment conditions receiving black/white (B) or color…

The television networks nightly news coverage of the 1972 Presidential campaign was examined between July 10 and November 6, 1972 to assess the nature and impact of political bias in news coverage. The campaign news coverage of two newspapers and one wire service was also compared with respect to the content and length of each medium's news about…

The major areas of concern in this paper are the information and aesthetical impacts of artwork on the human mind, and the modes, structures, and media of artwork which influence the formulation of aesthetical impact. The analysis of aesthetical information impact follows current discoveries in the disciplines of biocybernetics, system and…

This study examined eight areas that are related to the problems of authoring and producing training-oriented videodiscs: the delivery system itself; media selection during instructional systems development; instructional strategies; author mock-up and simulation prior to premastering; premastering; mastering and replication; composition of…

This report summarizes the findings of a survey of children's broadcasting in Canada, conducted by two media experts who traveled about the provinces and territories of Canada over a one-year period, and recorded their subjective responses to what they discovered. These responses, impressions, and ideas have been translated into recommendations,…

Two research reports on newspaper readership and two summaries of recent newspaper research from other periodicals are reported in the American Newspaper Publishers Association's "ANPA News Research Report Number 26." The first study identifies factors explaining the fluctuations in Canadian daily newspaper household penetration,…

A content analysis of issues of "Ladies' Home Journal" drawn from the early 1960s and from the mid-1970s was conducted to determine if fiction and advertising in the magazines had shown any response to the women's movement and if there was a difference between fiction and advertising in their response to that movement. A total of 12…