To determine the amount and kind of news about foreign countries available to most small-to-medium-sized mass media in the United States, foreign dateline stories of the Associated Press Interbureau (IB Blend) and the United Press International state wire were content analyzed for two weeks of consecutive days and two "constructed week"…

A trend analysis was conducted to determine the characteristics of news articles, editorials, and advertisements about tobacco that appeared in the magazines "Newsweek,""Time," and "U. S. News and World Report." Nine time periods in three intervals were studied: 1959-1961-1963, 1965-1967-1969, and 1973-1975-1977. An…

A YEAR COURSE IN NINTH-GRADE SCIENCE WAS IMPROVED BY THE EVALUATION OF EACH LESSON USING A LEARNING PROFILE STUDENT RATING TECHNIQUE.THE PURPOSES OF THE STUDY WERE TO MAXIMIZE EFFICIENCY OF SCIENCE INSTRUCTION, TO MEASURE IMPROVEMENTS, TO TEST EFFECTIVENESS OF NEW MATERIALS, TO SUGGEST WAYS OF IMPROVING INSTRUCTION, TO EVALUATE ACTIVITIES ON A…

THE USE OF PICTORIAL SYMBOLS IN THE COMMUNICATIVE PROCESS WAS EXAMINED TO ENHANCE ASSOCIATED TEACHING AND LEARNING CONCEPTS. THE ANALYSIS WAS APPROACHED BY PROVIDING EMPIRICAL DATA ON CONCEPT FORMATION, SEMIOTICS, AND THE COMPARATIVE-DEVELOPMENTAL APPROACH. ACTIVITIES INCLUDED--(1) EXAMINATION OF THE RESEARCH IN THE PICTORIAL AND MEDIA REALMS, (2)…

THE GOAL OF THIS PROJECT WAS AN EXPLORATION OF NOVEL RESEARCH DESIGNS AND MEASUREMENT TECHNIQUES SUITABLE FOR EMPLOYMENT IN MEDIA RESEARCH, EDUCATIONAL RESEARCH, OR IN SOCIAL SCIENCES. TWENTY-THREE RESEARCH REPORTS TOGETHER WITH A COVERING MEMORANDUM, PROVIDED THE SUBSTANCE OF THE TECHNICAL REPORT. THE MEMORANDUM INCLUDED THE RATIONALE FOR THE…

THREE METHODS OF EMPLOYING COMMUNICATIONS MEDIA FOR TEACHER TRAINING WERE USED TO TEST THREE HYPOTHESES--(1) STUDENT TEACHERS WHO ANALYZE THEIR TEACHING PERFORMANCE WITH THE HELP OF TAPE RECORDINGS WILL RECEIVE HIGHER RATINGS THAN STUDENT TEACHERS GIVEN ONLY CONVENTIONAL CRITIQUES, (2) STUDENT TEACHERS WHO ANALYZE THEIR TEACHING USING KINESCOPE…

TWO HIGH SCHOOL PHYSICS CLASSES WERE CHOSEN TO BE EXPERIMENTAL GROUPS IN A STUDY OF THE EFFECTIVENESS OF AUDIOVISUAL MEDIA USED IN A COMPLEMENTARY (RATHER THAN SUPPLEMENTARY) ROLE IN THE INSTRUCTIONAL PROCESS. FOUR CLASSES TAUGHT BY TWO TEACHERS COMPRISED THE CONTROL GROUP. THE EXPERIMENTAL DESIGN WAS COMPLICATED IN THAT THE GROUPS WERE STRATIFIED…

Terrorists seek recognition for their cause by using violence to create public fear which will force the government into repressive counter-measures. The mass media play a vital role in this strategy. News reports of terrorism may magnify the climate of fear, thereby augmenting the public's overreaction. Moreover, broadcast of terrorist acts may…

A review of research on the roles played by the mass media and the political parties during the agenda-setting stage of political activity in the United States indicates that the mass media have assumed some of the informing and issue-initiating functions generally understood to be performed by political parties. It seems desirable to develop an…

Data from a national survey were used to test a model representing the dynamics of newspaper reading behaviors. It was hypothesized that three types of constraints (structural constraints, transitional constraints, and self-constraints) would be present to various degrees in four types of newspaper readers: regular readers, regular nonreaders,…

This report describes a study conducted by the Audio-Visual Media Research Group of the Open University to investigate student attitudes, over time, to the value of radio as a course component. Results of a January 1979 survey using a questionnaire are reported with tables and analyzed according to (1) whether a student had access to a VHF radio…

The categories of news flow research and the objectives of readership studies were combined in a pilot field experiment in audience reaction to and interest in foreign news. Using both projective and behavioral measures, the study explored media use patterns and story preferences. In particular, it investigated the effect on reader interest of…

Interviews with 548 heads of household randomly selected from the Columbus, Ohio, telephone directory provided data on the subjects' political knowledge, news information sources (television, newspapers), and educational level. These data supported three of five hypotheses about the relation between knowledge level and media dependence. There was…

Three introductory chapters discuss evaluation and identify relevant studies on three different perspectives: purposes for evaluation, focus of the evaluation, and methods of evaluation. Studies are divided into a number of categories under each of the broad topics, and listed alphabetically by author if one is given; if there is no personal…

In 1976, Jamaican government officals claimed that their island had received an especially negative press in the United States during 1975 and 1976 with serious consequences for the economy and tourist trade. This accusation was not made about Canadian coverage, with one major exception, and Canadian tourism to Jamaica increased during those years…