Retention of students is a critical area of much needed attention on nearly every college campus. It is important to students who want to succeed in college and beyond, to institutions that desire high efficiency and prestige, and increasingly to state and federal leaders. Retention of students in college affects a broad range of stakeholders,…

Prior studies document the need to increase the racial and ethnic diversity of the health care workforce. Different approaches to increase the diversity of the healthcare workforce include implementing bridge, transitional and academic enrichment programs; diversifying college admissions criteria; and developing models of education that enhance…

The objective of the study presented here was to understand the experiences of teachers in assisting students with visual impairments in making the transition to higher education. The teachers reported barriers in high school that affect students' access to and success in higher education. Furthermore, institutions of higher education provided…

At a time when the number of internationally mobile students worldwide has been growing steadily, the US share of this market has been declining. Since, as it is often claimed, international students are the best ambassadors for their host countries, an effective recruitment strategy is to enhance their learning experience, with the expectation…

As the focus on international education has changed from international aid to international trade, competition for internationally mobile students has increased. The motivational factors influencing the education destination decision for students from China is of particular significance to destination countries and their educational institutions.…

The Kalamazoo Promise provides a scholarship for full tuition for any high school graduate from the district who's been accepted to attend a Michigan postsecondary institution. The Promise has changed the attitudes of the students, their parents, and the community and has combined with other efforts to promote successful reform and systemic change…

Higher education institutions are in the battle of a lifetime as they are coping with political and economic uncertainties, threats to federal aid, declining state support, higher tuition rates and increased competition from for-profit institutions. Amid all these challenges, these institutions are pressed to keep up with technological demands,…

Information and IT are central to virtually every industry in which the United States plays a leadership role--financial services, entertainment engineering, aerospace, medicine, law, agriculture, and dozens of other fields--yet colleges have failed to attract, teach, and produce a new generation of information professionals to meet the growing…

People live and work in an era of transformation and uncertainty; they know that things are changing, but they are not sure where they are headed. One of the key forces of change is the enormous flow of information that individuals and institutions consume and produce. Awareness of knowledge flow is essential, but so is the sense that neither…

A new responsibility--"brand management"--has developed for some boards of trustees as competition for high-achieving students and various types of resources has intensified. As this competition has grown more intense, and as alumni and donor response to publicized rankings has grown more strident, trustees have begun to focus on brand strength…

In this article, the author talks about strategies for success in recruiting and retaining Hispanic students. One strategy suggested by Raul Lorenzo, account director for Bauza & Associates, a Hispanic marketing agency that helps colleges and universities recruit and retain Hispanic students, is that institutions need to speak to the heart as well…

Nowadays, universities are making extensive efforts to attract prospective students to the fields of electrical, electronic, and computer engineering. Thus, outreach is becoming increasingly important, and activities with schoolchildren are being extensively carried out as part of this effort. In this context, robotics is a very attractive and…

Cybernetics is a broad subject, encompassing many aspects of electrical, electronic, and computer engineering, which suffers from a lack of understanding on the part of potential applicants and teachers when recruiting students. However, once the engineering values, fascinating science, and pathways to rewarding, diverse careers are communicated,…

Library student assistants account for approximately one-fourth of the staffing in academic libraries in the United States. Each student assistant plays an important role in the daily operations of today's college libraries by providing desk coverage, technical support, and customer service. This article discusses the advantages/disadvantages of…

Market segmentation is an important topic for higher education administrators and researchers. For segmenting the higher education market, we have to understand what factors are important for high school students in selecting a university. Extant literature has probed the importance of rational factors such as teaching staff, campus facilities,…