The experience of Stanford University (California) in developing the institutional image it portrayed on the World Wide Web is discussed. Principles and practical suggestions for developing such an image through layout and content are offered, including a list of things not to do on a Web page. (MSE)

Federal regulations governing receipts from fund-raising events at colleges and universities are summarized, including rules concerning tax deductions for raffle tickets, how and when to acknowledge donor gifts (cash or non-cash), and disclosure of fair market value. (MSE)

The general structure and systems of the Internet and the National Association of College and University Business Officers' NACUBO Net are described, and the potential usefulness of their services to college and university business officials is examined. Some resources specific to higher education are highlighted. (MSE)

As college alumni become more diverse, alumni associations are finding that special interest groups are increasingly popular. Gay, ethnic, and racial clubs may spark controversy and require that alumni administrators address concerns tactfully while nurturing the affinity group. (MSE)

College public relations professionals offer advice to make the most of a small staff. Ideas include effective use of available technology, media services, and student intern and worker skills; use of external services; carefully planned dissemination of information; staff training in media relations; and setting priorities. (MSE)

Factors affecting the optimal size of an integrated health care delivery system in an academic medical center are discussed, including: the institution's structure for survival; technology, innovation, and health care costs; and specific characteristics of the institution's education, research, and patient care missions. Several alternative…

The college development office must treat major gift prospects as they would regular major donors, involving the president, providing broader and deeper cultivation, and consistently personalizing the process. The process is a long-term one and requires planning. The principal gifts manager optimally handles no more than 50 prospects. (MSE)

The use of selective, as contrasted with across-the-board, state funding as an incentive for program improvement in higher education institutions is discussed, and the experiences of four states (New Jersey, Florida, Ohio, and Tennessee) are examined for forces that work against the long-term feasibility of this approach. (Author/MSE)

Reorganization of the information systems at Indiana University is chronicled and the role of computing services in linking all parts of the institution in support of both education and administration is discussed. Involvement of planning and policy groups in developing directions and initiatives is also outlined. (MSE)

Discusses participant rights and the responsibilities of outdoor recreation programs in complying with the Americans with Disabilities Act (ADA). Describes situations in outdoor programing and the manner in which they should be managed to meet ADA standards of accessibility. Distinguishes levels of responsibility between public and private…

Considerations in selecting quality novelty/variety entertainers to perform at colleges and universities are outlined. Advantages of this genre include newness, package marketing, affordability, ease of planning, great visual effects, ease of drop-by programming, custom tailoring, mass appeal. Concerns include limited individual interaction in…

Students can make valuable contributions to college alumni publications when involved in writing apprenticeships. Making the relationship work requires advance planning, flexibility, and an understanding of student limitations and the constraints under which they must work. (MSE)

Reports a study that examined the characteristics that enable graduate sport management programs to achieve their objectives. Surveys of sport management educators found they agreed on 11 characteristics that indicated a sport management program's effectiveness. Respondents believed an effective program should produce sport managers, not…

A discussion of the relationship between the campus activities programing office and performers addresses the need for a contract, its essential and optional elements, sponsor and artist rights and responsibilities, ethical considerations, riders, potential conflicts, and the need to check legal issues with college counsel. (MSE)

This 10-year followup to an S. M. Davidson and others (1984) study surveyed all 50 states and the District of Columbia to determine the composition and role of state Medicare program Medical Care Advisory Committees (MCACs). Recommendations are given to enable MCACs to be more useful in policy development. (SLD)