This review of the findings of Swedish research on children, television, and radio provides summaries of studies conducted over approximately 15 years in four different chapters: children's television viewing and radio listening, how children are influenced by television, children and foreign television programs, and disadvantaged children and…

The last in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. Discussion centers on…

Planning facilities for educational television productions of colleges and universities is discussed with reference to solutions developed by a number of different centers. Comparisons are drawn between facilities for broadcast and closed-circuit television. Specific factors include storage space, room size, support facilities, lighting and…

This research sought to analyze the content of children's Saturday morning fare during the 1974-75 season. The analysis focused on both aggressive and prosocial lessons to which young viewers might be exposed and on the underlying pattern of race and sex roles implicit in the material. The major purposes of the study were to determine if the…

This analysis attempts to consolidate frequency studies done by public broadcasting, to compile some important characteristics of potentially available bands, and to prioritize the frequency options of public service users of satellite communications. Those bands are emphasized which facilitate the transfer of public service activities to…

Interviews with people who write, direct, act, or otherwise work in television indicate that as television has reached toward larger and larger audiences its tendency to suppress creativity, diversity, and self-expression has also increased. Acquisition or network control over the creative process has caused prime time television to exhibit at…

Four national surveys using personal interviews with independent samples of 1500+ adults each were reported. The surveys were conducted between December 1974 and June 1975. The surveys assessed awareness of the television program Feeling Good," sources of awareness, incidence of viewing, and incidence of selected health care practices.…

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA…

Seventh in a series of annual surveys, this interim report describes analyses of the programing schedules of public television broadcasters during one week in April, 1972. Results are reported for four different types of programing: instructional programing, Children's Television Workshop productions, news and public affairs programing, and…

The relative educational effectiveness of color vs. black and white television has not been exhaustively explored. While previous studies have concentrated on the factual retention of subject matter--bypassing the subjective attitudes--this study was designed to thoroughly analyze both areas. Using Osgood's Semantic Differential and the Liking…

Describes a survey of U.S. public television programers which identified 11 factors perceived as important in making programing decisions; however, it was found that about 70 percent of total variance was explained by five of the factors: audience measures, personal feedback, program strategy, station resources, and intuition. The questionnaire is…

Notes that to succeed in television both the audience and what is trying to be achieved with them must be known. Also important is a knowledge of what appeals to the audience, what their needs and interests are, and how the educational objectives planned for them can connect with these characteristics. (Author/AM)

The impact of the Children's Television Act, which requires broadcasters to provide educational and informational programs for children, was examined by having 141 second through sixth graders watch 16 popular and unpopular television programs and then assess the motivational appeal of, and children's learning from, these programs. Popular and…

Attributes the fact that proprietors of American broadcast television have done much less in and for the arts than their European contemporaries to the former's conformity to popular taste, and explores the possibilities introduced by cable. (JM)