Comparison among several measures of children's television viewing revealed few age differences in ability to produce consistent self-report viewing data, but wide discrepancies between mother and child viewing estimates. Eleven references are cited. (Author)

Discusses the effects on public television of competition from cable television and video recorders. Outlines the need for public television to reevaluate and redefine its program service. (JMF)

Susan Futterman, a former teacher and early childhood specialist for Action for Children's Television, comments on changing formats for children's programs, as well as on the role of educators in using television as a learning vehicle. (Editor/KC)

Discusses the use of television as a teaching medium by the Open University, and identifies five basic ways in which case studies can vary. These differences are used to argue that the less experience students have in using television case studies, the greater the need for didactic, structured programs. (JEG)

Reanalyzes previously reported data (EBU Review; v27, n6, Nov 1976 and v29, n2, Mar 1978) on television viewing among 85 families in the Federal Republic of Germany to answer questions concerning aspects of viewer behavior in families, adult self-image, and children's daily viewing patterns. (RAO)

Designed for media specialists and educators, the four articles in this issue focus on television's effects on children. Following a brief editorial reviewing current directions of research in this area, the first article compares the American pre-school educational television program "Sesame Street" with its Australian counterpart.…

The research literature on the effects of television on the behavior and attitudes of children shows that most television programs and commercials present a highly distorted view of life and society and show discrimination in character roles with regard to sex and race. Above everything, American commercial television is violent and children…

Though the television program "The Electric Company" was intended for a second and third grade audience, in May of 1975 the Children's Television Workshop undertook an evaluation of the effects of the program on four, five, and six year olds. The research was aimed at measuring reading gains, the retention of reading gains, and the…

A reexamination of the role of the mass media in the educational process is presented. Part One establishes the current status of American society and education as seen by Alvin Toffler and Peter L. Klinge, the editor. Also, Charles E. Silberman compares the problems of media with those of education. Part Two attempts to clearly define the effects…

The concept of reality held by individuals and societies can be explored by examining reactions to the censorship of the two-part television show in the "Maude" series that dealt with abortion and vasectomy. The station managements of WMBD in Peoria, Illinois, and of WCIA in Champaign-Urbana, Illinois, chose not to broadcast the two…

The Technical Scoool of the Air was developed to deliver video-based courses via boradcast and cable television. The system was designed to implement competency-based instructional courses and programs statewide. An audio visual material production consortium was established to facilitate joint production/acquisition efforts, reduce duplicate…

This paper argues that a completed study pertaining to the various factors involved in the proper recognition and aesthetic application of moving images (primarily television pictures) should consider: (1) the individual viewer's general self-awareness, knowledge, expertise, confidence, values, beliefs, and motivation; (2) the viewer's…

A study was conducted to assess the arguments that have been made in favor of and opposed to the electronic curricular supplements, Channel One and CNN Newsroom. Four types of information were analyzed: (1) corporate news releases and research results were reviewed; (2) Channel One and CNN Newsroom programs were studied for format, style, and…

This study examined the portrayal of eight specific behaviors in prime time television in general, and on those television shows preferred by 1,042 children in preschool through grade 6 who were surveyed to determine their favorite television shows, books, and school subjects. Researchers examined prime time television programs for a period from…

Using a new telephone-observation methodology which permitted low-cost observation of home television viewing behaviors, this study examined how families use home television, parental involvement in their children's television viewing, and families' educational use of home television. Following initial calls to 2,922 household phones, a total of…