It was the purpose of this study to provide a tool for designing and executing future research on panel data in which relationships between pairs of variables are observed over time so that contingent conditions can be controlled. The 360 subjects were selected from the telephone directory and surveyed at random about their responses to the…

A wide variety of topics are discussed in relation to research needs and classified in relation to problem areas, decision-making areas, and recommendations. Areas under discussion include an examination of the decision-making structure of the Speech Communication Association, criteria by which decisions can be evaluated, conceptualizing the…

Written for those in educational technology and in general education, this report is intended to stimulate a reopening of dialogue and a renewed awareness of common interests between the disciplines of communication research and instructional media research. In stressing the more applied side of communication theory (i.e. those parts which seem…

The author addresses his dissertation to two audiences: the mass communications practitioner, to help update his knowledge about the phenomena, and the researcher, to provide a starting point for a systematic pursuit of knowledge about media. In the first part, the author presents a model for persuasive mass communications, specifying the critical…

THE FINDINGS OF THE FOLLOWING TWO EXTENSIVE AND DETAILED STUDIES ARE BROUGHT TOGETHER IN BRIEF FORM--(1) THE "STATES AUDIOVISUAL EDUCATION STUDY (SAVES)," CONCERNED WITH PRACTICES OF STATE DEPARTMENTS OF EDUCATION IN THE FIELD OF AUDIOVISUAL AND NEW EDUCATIONAL MEDIA, AND (2) A STUDY OF STATE LAWS AFFECTING AUDIOVISUAL EDUCATION. THIS…

A study tested two alternative theories about the role of color in visual learning: first, that color provides an additional dimension of realism which results in the learner attaining a more complete image of the object or event and second, that color functions only as a coding device which facilitates the storage and retrieval of the image. Two…

This study investigated the psychophysiological reactions of male and female subjects to cinematic elements: varying camera distances, panning shots, tracking shots, and zooming shots. Fourteen males and 15 females, members of an introductory speech course at Northern Illinois University, viewed five films that varied only in the presence or…

Reports on a study designed to discover the nature of the flow of messages about recommended agricultural practices first introduced through the mass media in a developing country, and to explore the role opinion leaders plan in the process. (GW)

A Q-analysis of Egyptian elite groups identified three types of people: those oriented toward Egyptian media, particularly for entertainment value; those who distrust Egyptian media and prefer foreign media; and those who are essentially foreign-radio oriented but who get international information from Egyptian newspapers. (GW)

Summarizes Elihu Katz's proposals for social research on broadcasting, and points out differences between the American and British broadcasting settings with respect to commercial advertisers, research planning, and research coordination. (JMF)

Describes the training process for the local takeover of the New York University--Reading (Pennsylvania) Consortium interactive cable television project for the delivery of social services to senior citizens. The process included hiring and training of staff, training of users, and creation and staffing of the organization needed to operate the…

Advertisers should note that married working women tend to read more magazines and watch less television than married non-working women. (RL)

Reports a three year panel study of El Salvadoran junior high school students and the relationship of early mass media use to subsequent change in social expectations. (MH)

The role of social, personality, and outlook factors in accounting for media usage and taste was examined at several developmental stages across a 20 year time span. This encompassed the period during which TV was introduced and absorbed into the leisure time of those sampled. (Author)