This booklet of do's and don'ts was prepared to help individuals or community organizations obtain radio and television time for publicity, promotion, or public relations messages. The list covers general suggestions for presentation of the message to stations and more specific requirements for radio and television stations. Proper procedures such…

This booklet contains suggestions and techniques aimed at those individuals in education associations who are in charge of news media relations for their organizations. The following aspects of reporting news to the media are discussed: getting organized and acquainted, thinking like a newsperson, writing clearly and simply, typing the news…

This document contains all of the presentations given at the 1974 National American Academy of Advertising Conference in Newport, Rhode Island. The theme of the conference was "Perspectives on Advertising" and the areas of focus were curricula and instruction, descriptive and experimental research, cooperation between educators and the…

In an interpretive studies project conducted for the Office of Education, Dr. Dale L. Bolton of the University of Washington, Seattle, surveyed the findings of research and the hiring and placement practices of business and industry, governmental agencies, and large school systems. In his final report he examines such problems as how to approach…

The purposes of this study were to formulate recommendations for the general and specific direction and organization of public affairs programs and publications administered by the Oregon State System of Higher Education; and to develop guidelines for the general direction of public affairs in the Oregon institutions of higher education and…

Reviewed in this public relations publication is an overview of programs, goals, and procedures written for parents and lay groups as well as segments of the educational community. (RC)

In order to find out what librarians and newsmen think about the basic content and usual quality of the library publicity program, and how there views differ, the author surveyed a group of public libraries, newspapers, and radio and television stations in Ohio, soliciting opinions on what Ohio public libraries are doing, and how well, in the…

Past research into the effects of "exposure" in political advertising indicates that massive "exposure" campaigns alone can show good, and sometimes dramatic, results in elections. This research is partially confirmed by a study of several mass media public relation efforts designed specifically to increase citizen recognition…

The subject of relations between universities and their urban communities has created considerable interest in recent years. This report represents a compendium of results from a research project designed to study interaction between one large urban university, the University of Pittsburgh, and its social environment. The first section presents an…

The document is a tribal directory of American Indians in Arizona, correct as of June 5, 1973. The content covers (1) a map of Arizona showing reservation areas; (2) population of Arizona reservations; (3) Bureau of Indian Affairs Area Offices; (4) educational institutions; (5) employment agencies; (6) health services; (7) police and legal groups;…

This paper embodies three presentations given at a panel discussion on organizing, planning, and managing the local school district. The first presentation on comprehensive planning for change draws a distinction between "a priori" and "a posteriori" planning and relates these two types of planning in coping with school…

This report discusses what makes news, what people want to read, and how to write news releases or other informative bulletins and brochures. Also included are a description of principal-reporter-editor relations, some layout and typography data, and photography instructions. (JF)

The objectives of the American Press Institute Seminar, held in July 1976, were to examine problems related to declining newspaper readership and to discuss ways in which newspapers can be made more interesting and useful. This publication summarizes the major points set forth by each discussion leader and includes selected comments from…

For public relations professionals and would-be sponsors of films, this book provides guidelines for understanding the film medium and its potential as a persuasive force in industry, government, organizations, and religious orders. For filmmakers, it brings together practical information needed to survive in the sponsored-film industry and to…

This document stresses the problems involved in communicating science to the public; some suggestions, however, are discussed that have proved successful in this task. Television is cited as a good medium to present the scientist as someone other than the usual stereotype. Advice is given on how to present science to the public via television. The…