Given the choice of reading or not reading books related to favorite TV programs, pupils showed they would read when their interests were engaged. (JH)

Children from grades one through six judged commercially produced advertisements, specially produced "pseudocommercials," and verbal descriptions as better suited to advertise a feminine or masculine sex-typed toy. Comprehension of sex-typed connotations was predicted by home television viewing patterns but not by general knowledge of sex…

A critical review of the claims made on behalf of the expansion of cable television by its proponents, which places this medium in the context of past media and the as yet unjustified claims made for them. (JM)

Investigates whether television should be called upon to assist in teaching young students the basic skills that they seem not to be learning very well. Discusses the introduction of television teaching in El Salvador and evaluates the work of the Agency for Instructional Television to see how it is approaching the teaching of basic skills.…

When the Columbus schools were forced to close because of the energy shortages, the schools used the media and other community resources to continue educating the district's students. (IRT)

Describes the commercial pressures faced by public service educational television and results of poor public sector funding for core educational establishments. Discusses new technologies and financial deprivation; new partnerships and players; and the role for public broadcasters. (AEF)

A study examined the effectiveness of the Children's Television Act of 1990 in altering the marketplace for informational and educational children's programming on commercial broadcast television. Producers and distributors of nationally available series that commercial broadcasters were using in 1993 to meet the requirements of the Act were…

From 1969 to 1993 the definition of program length commercials has not been consistent. The FCC's first involvement with program length commercials was in 1969 when "Hot Wheels," a cartoon based on Mattel Corporation's Hot Wheels cars, was alleged to be nothing more than a 30 minute commercial. The FCC made no formal ruling but did…

Uses of the gratifications sought and gratifications obtained distinction in explanations of media effects have taken two conceptually distinct forms. The discrepancy approach poses that the difference between what is sought and what is actually obtained, expressed effectively as a discrepancy score, significantly aids effects explanations. The…

Evaluating the impact of the changing media environment on television programming, a study examined inheritance effects--the percentage of one television program's audience that also watches the program immediately following--in network prime time programming between 1976 and 1985. Inheritance effect was calculated as the correlation between a…

Focused on research concerning children and television, this annotated bibliography lists 44 articles selected from the Educational Resources Information Center (ERIC) database from 1983 to 1988. Topics include: (1) the effects of television violence on children; (2) television viewing patterns; (3) children's television programs; and (4)…

Previous economic models suggested that, due to the high channel capacity of cable technology and its capability of pricing television programs directly to the viewers, its diffusion would promote specialized "narrow appeal" programming designed to serve relatively small audience segments. While this has clearly occurred, these models do…

Part of a series of statistical surveys of public broadcasting based on data provided by the licensees of the Corporation for Public Braodcasting, this report provides details of public television program content for the fiscal year 1982. The chapters include information on the following: (1) definitions and categories, (2) the public television…

A look at two experiments on the relative effectiveness of color or monochrome television in instruction. (HB)

This paper investigates the potential effectiveness of counter advertising in influencing the buying habits of a convinced audience. One month before the actual study, 109 subjects indicated a brand preference in a consumer questionnaire. The subjects were randomly assigned to groups that viewed one of the following: (1) a pro-Bayer aspirin…