This monograph presents the relevant research and literature on marketing and advertising higher education; at the same time, it interweaves general marketing and advertising theory and practice in an attempt to explain why the business side of higher education behaves as it does, and it makes recommendations to administrators, policymakers, and…

African Americans have a long and very important history in the engineering fields. With a tradition that includes accomplished scientists such as George Washington Carver, Norman Buknor, and Mark Dean, African Americans have been very important to the development of new products, technology, inventions, and innovations (Gordon, 2008). The…

"Respecting Difference" demonstrates how teacher educators in the UK and worldwide can attract, recruit and support black and minority ethnic students to become much needed and valued future teachers and educational leaders. This accessible guide presents insights into the institutional and individual dilemmas and experiences of both…

The purpose of this research study was to identify the perceived effective strategies utilized by colleges and universities to recruit, retain, and graduate Latino students. This study specifically explored the self-reported enrollment and retention strategies and their perceived effectiveness by the 34 member institutions of the Tennessee…

In order to guide the formulation of strategies for recruiting undergraduates into the geology program at Northern Arizona University, we surveyed 783 students in introductory geology classes and 23 geology majors in their junior and senior years. Our analysis shows that ~7% of students in the introductory classes are possible candidates for…

Recreation center growth on college campuses has garnered national attention. According to Reisberg (2001), today's students have grown accustomed to utilizing elaborate workout facilities and have begun to demand that their college or university of choice provide that space. Through investing money into recreation facilities, college and…

Purpose: The main purpose of this study is threefold: to analyze the current conditions of higher education services offered in the three target markets; to conduct market segmentation analysis of these markets; and to recommend the most appropriate market entry strategies for Hong Kong's education service providers. Design/methodology/approach:…

People tend to assume that the motivations for their behavior--whether choosing a school, buying a car or pursuing a particular career--are readily available to them, waiting to be articulated. But a great deal of new multi-disciplinary research--in psychology, cognition, neuroscience, linguistics, and anthropology--is suggesting otherwise. In…

As the economic recession continues to threaten state funding, federal support and financial aid allocations, colleges and universities increasingly rely on student enrollment and tuition as a revenue source. This article, examines how universities respond to this challenge, particularly in the areas of student recruitment and admission. These…

Those who design admissions policies and procedures are the gatekeepers of higher education, and thereby play a role in shaping the direction of human society. Every year selective universities face the difficult challenge of sifting through the application materials of millions of high school graduates and deciding which applicants should be…

The study explores how alumni can help community colleges in Southern Appalachia to create greater access for people in groups which are traditionally under-served by higher education. Semi-structured interviews conducted with alumni program directors and admissions officers at seven community colleges in the Southern Appalachian Region explore…

This paper outlines the major influences on the college choice process of Latino undocumented students with a specific focus on the "choice" stage of the broader college opportunity process (Hossler & Gallagher 1987; Hossler, Schmidt, & Vesper 1999). As theorized by Hossler et. al (1987; 1999), the choice stage is where students…

The military-civilian disconnect has been a source of increasing concern over the last few decades. National security leaders--including the commander in chief, President Barack Obama--have warned that many Americans are unaware of the military's sacrifices and its growing sense of isolation from wider society. In remarks at Duke University in…

A profile of one state's principal preparation programs is presented in this article. The collaborative inquiry process used to develop a program narrative instrument and to capture data on characteristics of all 17 state-approved programs in the state of Indiana is provided. The statewide preparation program characteristics profiled in this…

For several years, the government of the western Canadian province of Alberta has drafted policies and conducted research on the problem of populations under-represented in adult education. This Alberta-North and Athabasca University study, funded by the Alberta government's Innovation Fund, uses the advice and educational experiences of northern…