Conducted through a survey of several communities using videotaped interviews and an examination of the general Canadian media scene, the study undertaken for this report attempted to determine the current level of awareness and knowledge of Albertans concerning the use of cable television (CATV) for community programming. Since the study…

Three studies carried out in 1975 with the assistance of the Corporation for Public Broadcasting examined use of public television by black viewers. Results from statewide telephone surveys in Mississippi and North Carolina indicated that significantly fewer blacks than whites watched public television. However, most of the differences disappeared…

Notes that one of the greatest dangers for Canadian television in general is to take American psychological reality as a model for Canadian reality, and to try to build programs around it, instead of around programs that are indigenous to Canadian context. (Author/AM)

Provides an apparatus for the analysis and evaluation of television by categorizing the existential media factors such as light, two- and three-dimensional screen space, time-motion, and sound. The correlation of one factor, time, with experiental phenomena such as instantaneousness and irrevocability of the moment and the complexity of the…

Looks at the type of political television commercial (image or issue) and the length (five minutes or sixty seconds) and compares the effects of the type and length on candidate evaluation, recall of commercial content, and the likelihood of voting for the candidate. (MH)

Recounts a speech delivered by William S. Rubens, Vice President of National Broadcasting Company, in which he covers some of the current issues focusing on television sex and violence and network policy. Available from: Vital Speeches of the Day, City News Publishing Company, Box 606, Southold, New York 11971. (MH)

Suggests that mass communication studies accept the critical challenges posed by fringe television--the programing that surrounds the prime-time domain of the three major networks. Identifies and maps various fringe sectors appearing on today's broadcast and cable schedules, and surveys critical imperatives involved in future studies of fringe…

Indicates that (1) both younger (four-five years) and older (seven-eight years) children were significantly less likely to discriminate commercial from program content when the host-selling format was viewed, and (2) older children are more favorably influenced by the same commercial content when it is seen in a host-selling presentation than in a…

Reports that television viewing ranked lowest on the preferred activity lists for busy mothers, but that the use of television as a "babysitter" is extensive. (FL)

Concludes that advertisements for network television programs are more likely to emphasize sex and violence than are ads for affiliates and independents. (FL)

Discusses two still unfolding scenarios in the history of television--Surgeon General's inquiry into influence of television violence, and the campaign by health authorities against cigarette smoking--and questions whether there is something to be learned from these experiences in relation to banning television advertising of alcoholic beverages.…

A discussion of television advertising's impact on children and what teachers can do to guide children in their viewing of television. (DD)

Provides examples of innovative use of television in teaching students and providing teacher inservice training. (IRT)

An interview with the chief of television production and with the head of educational research of the Children's Television Workshop. (CH)

Article is a multidisciplinary demonstration lesson that creates learning situations using a popular television show as a stimulus. (GB)