Three chief alumni relations officers discuss their views on the importance of hiring graduates of the college or university as alumni relations staffers. Opinions ranged from the belief that it is helpful when alumni and staff share an alma mater, to alumni status is not particularly important, to an attempt to mix both in the alumni relations…

Discussion of the balanced scorecard (BSC) as a performance management tool focuses on common mistakes and problems with implementing it. Topics include the need for intraorganizational communication and collaboration; strategic thinking; organizational goals; purposes of measurements; individual accountability; and setting priorities. (LRW)

Discusses five core reasons why reform efforts in institutions of higher education so often fail. Roadblocks to reform are identified as: 1) lack of agreement on problems to be solved; 2) unclear time frames and structures; 3) lack of evaluative criteria; 4) failure to articulate changes to the rest of the campus; 5) cultural exhaustion and system…

This article presents an activity that encourages students to create and analyze an organizational culture. In this activity, students perform two rounds of "keeping balloons in the air" with a brief interlude to try and improve performance. Next, they conduct an in-depth discussion of elements of organizational culture that affect productivity.…

There are close to 1,200 community colleges in the United States, and their level of crisis preparation ranges from very thorough to not prepared at all. A survey of American Association of Community Colleges membership found a number of community colleges that not only had good crisis plans but were proud of the work that had gone into them and…

This article identifies a surprising dearth of studies that explicitly link communication and evaluation at substantive, theoretical, and methodological levels. A three-fold typology of evaluation studies referring to communication is proposed and examples given. The importance of organizational communication in program delivery is stressed and…

In the aftermath of several tragic incidents of school violence, school administrators began focusing more directly on crisis management. Those who actually had to activate their plans often discovered that communication--with the media and with the general community--was one of the most challenging tasks they faced. In an effort to determine if…

A conceptual model is presented that depicts the relationship between an internal marketing function and an organization's readiness to learn. Learning and marketing orientations are identified as components to marketing strategy making. Key organizational functions, including communication and decision-making, are utilized in a framework for…

In this article, the authors describe an e-mail-based simulation that helps students experience the fast-paced, complex world of the middle manager. In this electronic in-basket exercise, students assume the role of a district manager in a doughnut company as they respond to a rapid series of high- and low-priority e-mails ostensibly sent from…

Principals are quick to agree that communication is an extremely important part of their daily work and that technology provides them with more opportunities and methods for effective communication than ever before. However, even though technology has made it possible for principals to share excessive amounts of information with teachers,…

As part of educational reform, many institutions of higher education are undergoing accreditation processes. Based on interviews, observations, and the author's experiences in accreditation reviews, this discussion delineates three stages of planning for an accreditation process. Recommendations are organized by each stage of preparation into…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

In this article, the authors explore which conditions support the success of literacy coaches. Because the literacy coach position is a relatively new one, this article examines some of the questions related to designing and implementing the position of the literacy coach, and the potential influence of the position on student achievement. The…

Over the past few years, as part of the Information and Communication Technology (ICT) reform on the one hand, and the increased demands for school accountability on the other, more and more schools have launched a school website aimed at enhancing educational activities, supporting student-teacher communication, contributing to school marketing…

The value of good communication practices in schools is important to their overall operation and to how efficiently and effectively teachers and students perform (Sobel & Ornstein, 1996). The challenge of communicating as often as needed and with the appropriate method is ever present for the school administrator, in particular. Communication…