In two studies, sixth graders (Study 1) and fourth graders (Study 2) listened to or read a text. Some students were asked to imagine pictures of the material. Oral presentation of the material produced better results than written-only forms. Fourth graders benefited more from mental imagery than did sixth graders. (Author/JJD)

Evaluates the effectiveness of using motion/sound, slide/sound, and story boards in teaching a specific motor skill. Performance tests indicated that learners using motion film performed significantly better than those using either slides or workbooks, and required significantly less time. Thirteen references are listed. (Author/MER)

Concludes that women's section reporters are generally more similar to city editors than to their own section editors, suggesting that they may be influenced by factors external to their immediate role environments. (GT)

Reports results of a study of three daily newspapers in India, which was designed to determine who sets news and editorial policy in Indian newspapers and what the social processes are by which staff members come to perceive and conform to the policy. (GT)

Reports that the advent of television in South Africa has brought about some marked changes in newspaper readership patterns, for the most part accelerating trends that had begun before it started. Notes that the single most significant trend is toward an ever-increasing Black readership. (GT)

Content analyses of four Black newspapers during 1977 indicate that only one newspaper gave the Regents of the University of California v Bakke case substantial front-page coverage and suggest that most items provided only superficial facts about the case rather than interpretative information. (GT)

Reports results of a survey of students' opinions of their school newspaper. Lists four changes that were based on the survey results: (1) added emphasis on meeting students' personal interest needs, (2) increase in short feature and humorous stories, (3) more persuasive editorial and opinion pieces, and (4) increase in advertising benefits for…

An analysis of 1938 newspaper editorials about Orson Welles' notorious "War of the Worlds" broadcast reveals that they explained audience reaction on the grounds of gullibility, the ominous threat of war, and the technique of the broadcast, and that they offered radio a rather stern lecture on the relationship between freedom and responsibility.…

Eight brief research reports concerning a newspaper's conversion to VDTs, media evaluation by police chiefs, defending and indemnifying reporters in tort actions, newsmagazine coverage of the Supreme Court, pricing of advertising in weekly newspapers, the importance of writing, "yeasaying" in readership surveys, and public service utilization by…

Supports multiple regression analysis as a tool for isolating the impact of newspaper content on newspaper sales. (RL)

Presents an overview of broadcasting development and research in Tanzania, since achieving independence in 1961. Particular emphasis is given to the role of radio as a primary stimulus to the recent mass mobilization campaigns and its support function in an on-going national literacy project. (Author/CMV)

Presents evidence that nonverbal cues by newscasters are interpreted by the viewer as a sign of bias. Using two cues, raised eyebrows and a smile, the study produced data that suggest that the audience is aware of this influence. (JMF)

A content analysis of prestige press articles about the Middle East between 1966 and 1974 reveals a shift toward a more favorable image of Arabs, which is paralleled by a decline in public support for Israel and a slight increase in support for the Arab states. (GT)

An analysis of the content of "The New York Times" and "The Chicago Tribune" with regard to two issues involving executive vs congressional power indicates the extent to which dominant political values bias newspaper coverage. (GT)

Data from a study of the newspaper reading habits of 18- to 34-year-olds suggest that reading a daily newspaper is a habitual practice involving certain repetitive actions and that the newspaper habit is dependent on the tradition of newspaper reading in the home when the individual was growing up. (GT)