This study of the capacity of television to influence children's attitudes and behavior towards other racial groups examined children's playmate preference after viewing racially integrated television programs. Testing for delayed effects and generalization of effects extended previous work in the area. (JVP)

Explores the role children's cartoon programs may play in forming sex role identities in children through the presentation of sex-typed personality attributes of the cartoon characters. Fourteen dependent variables of cartoon character personality were analyzed by sex of the character and sex of the viewer. (JVP)

The authors cite many of the educational programs available on public television and suggest that teachers make use of them to reinforce classroom learning. (SJL)

Describes the PACE project (Public Access Cable television by and for Elders) which attempts to involve senior citizens actively in television production. (JMF)

A survey of 148 children revealed that although the majority of children from both low-income and moderate-to-high income backgrounds understood the selling intent of television commercials for cereals, there were significant differences between income groups in children's ability to evaluate the nutritional value of heavily advertised cereals.…

Reports research that investigated whether children use television commercials in family viewing situations to initiate, control, and manipulate social interaction with other family group members, especially their parents. Observational data are presented and discussed. (Author/JD)

Charts the number and nature of nonfiction children's series broadcast over ABC, CBS, and NBC from 1948 through 1979 to assess whether educational and informational programs were appreciably different from those that existed when the 1974 Federal Communication Commission report was issued. Little significant change is apparent. (Author/MER)

Questionnaires were given to second, third, and fourth graders examining relationships between television viewing habits and prosocial behavior. Results indicated the fewer programs watched and the more prosocial their content, the more likely a child was to exhibit prosocial behavior. Each variable accounted for about one percent of the variance.…

Presents a model of the way children process television advertising. (Author/RL)

Television programing governed by national policy is described. The Advertising Code is noted, as are sources of foreign programs, media research agencies, and references to Malaysian media studies. (RAO)

Briefly describes television programing for children in Mexico and lists (in Spanish) those presented at the Universities of Iberoamericana and Anahuac on children's television. (RAO)

Investigates the image of the contemporary American woman as currently presented on television through viewing approximately 34 hours of programing and recording the following characteristics: regularity of character, occupations of characters, general demographics, and themes and topics discussed. (CWM)

Classified primary students in India into light, moderate, and heavy television viewers (controlling for socioeconomic status) and assessed them for either academic performance or cognitive skills, using various instruments. Found no significant differences among groups, but light viewers performed significantly better on oral reading; results may…

Investigates the effect of television viewing on perceptions of sex-role stereotypes. Finds partial support for both the high impact image (the "Drench") and the frequent viewing ("Drip, Drip") theories. (RS)

Compares the habits and attitudes of those who subscribed to cable television for better reception with those who subscribed for either greater programing selection or more movies. Finds attitudes vary more than television use between those who subscribe to get better reception and those who subscribe to get more programs. (RS)