Data collected from a survey of 80 Black and 80 White respondents suggest that Blacks consider television the most credible advertising medium while Whites consider magazines most credible. (GT)

Discusses the purposes, trends, problems, and implications of the media attitude research published in AV Communication Review during its 25 years. Abstracts are included for 68 such studies and references are cited directing the reader to studies originally published elsewhere but abstracted in AVCR.

Describes recent research into students' response to film, students' film and television interests, and content analysis of film and television. (DD)

Examines questions concerning the place of practical work within media studies and contends that students' media production work should not be a peripheral activity but should be combined with the rest of the curriculum. (MH)

Assesses the prospects for changes in present global flow of television and suggests that long-range results may include dispersal of production centers and over-all cultural enrichment. (MH)

Investigates the five-factor model of personality (neuroticism, extroversion, openness, agreeableness, and conscientiousness) as a correlate of mass media use. Shows strongest relationships for mass media use between openness and pleasure reading, extroversion and negative pleasure reading, and openness and negative TV viewing. Finds that…

Examines the ways in which individuals' perceptions of media use are influenced by others. Explains that three recent theories--critical mass theory, social influence model of media use, and adaptive structuration theory--suggest that individuals' perceptions of media emerge as a result of their interaction with others. Reports on a study that…

Explores how discrimination based on differences in skin complexion and physical characteristics among African Americans is conveyed by the mass media. Shows that blacks in advertisements have lighter complexions and more caucasian features than those in editorial photographs, and that the females have lighter complexions than their male…

Discusses the need for the development of a communication literacy curriculum within the Arab world based on experiences at Zayed University (United Arab Emirates). Topics include media ecology; communication literacy; defining culture; personal experiences teaching female students at Zayed University; and culture and the self. (LRW)

Examines, using a qualitative case study of stories printed in "The New York Times," the social construction of "runaway youth" in print media during 1960-1978. Finds that running away was an unconstructed problem (or simmering social condition) in the early 1960s and featured harmless adventures. Contributes to the…

Discusses the important role that anthropological knowledge can play in the study of mass communication, focusing on the contributions that anthropology can make to journalism and mass communication research. Urges journalism and mass communication departments to work cultural studies into their curricula. (MM)

Examines how investigative journalists work within the unresolved tension between detached observation and active moral agency. Concludes that investigative journalism may oversee the reinforcement of dominant moral values, but may also preside over the definition and development, as well as the debasement and dissolution, of those values. (MS)

Examines use of message discrimination in a multicity health campaign project. Addresses three issues: message recall patterns as functions of instrument length and sociodemographic variables; types of messages recalled; and interviewer effects. Suggests that three open-ended "question cycles" are sufficient for recall and that…

Examines the use and experience of music videos, video games, and videocassettes among children and young adolescents. Finds that boys reacted with greater arousal and more positive affective states to new video media as compared to traditional media, while girls reported lower affect and arousal, expecially during video games and music videos.…

Examines the media's effect on attitudes about Vietnam veterans. Discusses the relationship between media and culture. Analyzes the film industry's ideological battle over Vietnam. Critiques the media's treatment of the Vietnam experience, and considers the impact of media portrayals of the war on the Vietnam Veteran's movement. (RW)