This paper reviews the literature on speech fright in the workplace and examines its symptoms, effects, and causes. The paper also identifies various methods of treatment that have proven effective when adapted to individual and situational factors responsible for anxiety. The paper lists seven specific treatments directed toward improving public…

A case study analyzed a young organization to determine how the communicative acts of the general manager are primary in the creation of the company culture and how well interpretive methods contribute to research on organizational culture. The company investigated manufactures custom products, employs approximately 175 skilled craftsmen and…

Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

A productive Catholic school alumni relations program seeks to involve each and every alumnus as an active supporter, strengthening and advancing both the school and Catholic education generally. This handbook introduces its topic by describing alumni program objectives and factors essential to program success. The booklet then discusses program…

Words, like any other information resource, must be managed in order to contribute to the achievement of organizational goals. Managing communication refers to planning, organizing, leading, and controlling words. Planning determines goals and how they can be best accomplished, and aids in providing direction for the message, thus increasing the…

The benefits that the microcomputer offers the school district--and the district's public relations office in particular--are significant and should be taken advantage of. Although microcomputers increase the already large amount of information available to administrators, they also enable the user to select and coordinate information efficiently.…

Mary Cunningham, a Harvard Business School graduate in 1979, received more than 30 job offers from major financial corporations. She accepted a positition as the executive assistant to the Chairman of the Board of Bendix Corporation. By October 1980, she had been promoted twice and held the position of vice president of strategic planning.…

The videotape, "A Framework for Action," outlines the components of the Management of Education Cycle underlying the Management and Finance Plan (MFP) of the Alberta (Canada) system of education. This paper complements the material presented in the videotape by describing the Management of Education Cycle underlying MFP and providing…

Until students have opportunities to discover the power of personal expression through writing in the narrative mode, it is dangerous to teach them writing solely in terms of institutional discourse. The goals of institutional prose, or professional writing, are not determined by the writer, and often demand an "objective" style that…

To examine perspectives of change in individual-organizational socialization, a study used the retrospective interview technique (RIT) to reconstruct the history and process of individuals' socialization experiences over an 8-month period. Using the RIT, researchers asked subjects, 28 entering graduate students enrolled in three communication…

This paper begins with a discussion of the role of communication in the organizational setting in general and in libraries in particular. Four attributes of effective communicators and the responsibility of library managers to foster a communication climate manifesting these attributes are then examined: (1) trust, (2) empathy, (3) openness, and…

The nature of communication in the counterculture was investigated. The counterculture is distinguished from subculture and contraculture by its attempts to modify, change, and alter the dominant culture. A food co-op, which presented itself as being based on counterculture philosophy was studied as a representative organization within the…

Intended primarily for use by Unicef colleagues working in program communication and training, this handbook gives a general overview of the "building blocks" needed for putting together the communication component of a development program. To do this, the handbook uses as an illustrative example the development of a communication…

Noting that the concept of convention as a rule procedure in a formal analysis of interpersonal communication applies to the mass communication practice known as the "convention" or annual professional meeting of an academic discipline, this paper illustrates the ideological consequence of this eidetic connection. The paper characterizes…

Communicating effectively with parents and the wider community is important to schools for a number of reasons. Community members are more supportive of schools that they feel they understand, and the significant role parents play in their children's education can only be affected by the schools if effective communication exists. Four methods of…