Suggestions are offered for automating university telemarketing efforts. The integration of computer technology with existing phone systems can be accomplished using various types of terminals, caller-controlled or computer-controlled dialing, systematic database management, and institutional commitment. Increased efficiency and long-term cost…

Four articles report ideas for improving fund-raising techniques, beginning new initiatives, and maintaining donation momentum. They are: "At Centre Stage" (Shawn Lyons); "By Hook or By Crook" (Sherwood C. Haskins, Jr.); "Small Miracles" (C. Jeffery Wahlstrom); and "The Price of Participation" (Margaret A.…

Presents the six goals adopted by the American Association of Community and Junior Colleges as priorities for 1990: minority education initiative, leadership development, institutional effectiveness, human resource development, international/intercultural education, and federal relations. (DMM)

Private contributions to colleges and universities appear to have rebounded from changes in the tax laws and the crash on Wall Street. Both private and public institutions recorded healthy increases in total support, but the share of contributions going to public universities expanded more rapidly than that going to private institutions. (MLW)

Eight articles focus on capital campaigns including setting goals (D. Dalessandro), the lead gift (D. A. Campbell), motivating trustees (J. J. Ianolli, Jr.), alumni associations (W. B. Adams), role of public relations officers (R. L. Williams), special events( H.R. Gilbert), the campaign document (R. King), and case statements (D. R. Treadwell,…

Explores the following reasons why Blacks do not make more generous financial contributions to Black universities and colleges: (1) lack of cultural understanding of the economic process in higher education; (2) treatment of Black students; (3) high tuition costs; (4) student indebtedness; and (5) lack of organized administrative procedures.…

A discussion of the substantial increases in private giving to colleges and universities looks at trends in voluntary support by type of donor, designation for capital and operating expenses, institutional classification (for selected institutions), and source. Some comparisons are made using data from 1950-51, 1970-71, 1980-81, and 1986-87. (MSE)

Describes a special language arts/social studies unit inspired by students' response to a Channel One newscast about starving Somalians. Letter-writing and fund-raising activities helped these middle-level students make closer connections with the world, construct powerful meanings around their own concerns and those of society, integrate self and…

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

National trends in private support of colleges and universities indicate increased giving, but at rates barely above inflation. Data are presented on trustee gifts, dollar totals and averages by institution type in 1991-92 and 1992-93, and top 20 institutions in total giving, alumni donations, total giving per student, and alumni giving per…

College and university fund-raisers offer suggestions for successful direct-mail campaigns, telephone campaigns, and fund-raising auctions. Ideas include specific persuasive techniques for different types of donors, motivational and support mechanisms for volunteers, and appealing activities and rewards for campaign participation. (MSE)

To raise money for a high school learning resource center, a librarian produced a cookbook from recipes gathered at local community events. The process included typing the recipes in WordPerfect, photocopying, obtaining a cover design, cutting and collating, and binding. Two thousand cookbooks were made and 875 were sold. At $10 a copy, a $750…

Describes methods for stretching a popular adult library materials budget. Highlights include prepurchase evaluation and selection; acquisitions; fund raising to support selection funds; distribution; weeding; promotion; and lobbying. (Author/AEF)

This article reviews and comments on various issues addressed by the 1994 Internal Revenue Service (IRS) audit guidelines for nonprofit organizations. It focuses on topics especially relevant to colleges and universities, such as unrelated business income, employment taxes, fringe benefits, fund raising, research and contracts, scholarships and…

Building a college's potential for a major gift requires that (1) faculty, administrators, and volunteer leaders share a strong sense of where they want the institution to go and how to take it there; and (2) the development professional communicate that vision and excitement to alumni, community, and other possible donors. (MSE)