To test whether the revocation of the Federal Communications Commission's "Anti-Trafficking" rule (requiring television station owners to keep a station for three years before transferring its license to another party) impacted station owner behavior, a study compared the behavior of television station "traffickers" (owners…

A study was conducted to present a national sociological profile of daily newspaper photographers, their attitudes, professional concerns, and relationships to their jobs. Data were collected through a national mail survey. Photographers from 240 daily newspapers in 44 states were represented by the 436 respondents. Most respondents were between…

A study was conducted to determine business community attitudes toward and uses of advertising agency services in a major midwestern market. Two hundred and thirty-eight business executives responded to a questionnaire that measured their attitudes toward and uses of advertising in their organization. Pertinent demographic and job related…

Focusing on the effects that color photography has had on the content of photographs published in daily newspapers in the United States, a study conducted interviews with both photographers and photo editors and also carried out a content analysis comparison of photographs published before and after the use of color at a small daily, "The…

An introduction to a symposium on interactive video, this brief paper announces that the symposium will continue the debate on whether media are simply delivery vehicles for instruction by considering the inherent properties of interactive video and its impact on achievement, including the way in which the properties of this medium both dictate…

Non-programers were asked to organize natural English commands of a laboratory programing language into programs for solving name-sorting problems. The problems differed in the sort concept to be programed (conjunction vs. disjunction) and in the form of expression of the letter tests to be made on the names (affirmation vs. negation). (Author)

Concludes that corporate newspapers, which are designed to benefit management and employees, generally fulfill that function. (RB)

A study was conducted to assess the connotative dimension, or imposition of second meaning on the message proper, of newspaper photographs. Forty-three front pages from the "Washington Post" were analyzed, concentrating on the largest or most conspicuously placed photograph on each page. A list of descriptive features was created to…

The highlights of articles evaluating the results of media research over the past 25 years are briefly reviewed, and the constructionists' and the reductionists' approaches to media research are described. It is pointed out that for the researcher in media, the implications of a constructionist approach are quite clear, at least from a…

The publishers and editors of 61 metropolitan or regional magazines responded to a questionnaire designed to assess the current state of the local magazine market. Most of the respondents cited the "community pride" theme as the biggest reason for the rapid increase in popularity of "local" magazines, and the fact that the…

A study was undertaken to gather information on magazines published in the southern United States in general and on southern city and regional magazines in particular. Data were collected for 25 southern city magazines, 24 southern regional magazines, and 21 speciality magazines from the region. The primary means of data collection was a…

Residents in a southern California city were surveyed by telephone about their attitudes toward the telecast of the motion picture "Academy Awards" presentations. Of the 141 respondents, 71 had not watched the telecast, 42 had watched some of the broadcast, and 28 had watched all of it. Less than one third of the survey questions were specifically…

To investigate the reaction of the public to being photographed on the street, a study was devised whereby seven photojournalists approached people on the street, photographed them, and requested identification for a questionnaire follow up. Of 102 people approached, 87% cooperated fully with the photographers and 81% of that group returned the…

THIS IS A KEY-WORD-IN-CONTEXT INDEX AND BIBLIOGRAPHY ON MASS COMMUNICATIONS RESEARCH AS REPORTED IN THE SOCIAL SCIENCE JOURNAL LITERATURE, PARTICULARLY, AS RELATED TO THE INTEREST OF MAGAZINE EXECUTIVES. TABLES IN THE INTRODUCTION SUMMARIZE COMPUTER FINDINGS ON THE LITERATURE ACCORDING TO RESEARCH METHOD USED IN THE STUDIES, THEIR RELEVANCE TO…