A review of eight major empirical studies relating to the effects of commercial television advertising of proprietary drugs on drug use, misuse, and abuse found in general that no such relationship exists. Among the findings of the studies are the following: (1) no relationship exists between media exposure and marijuana use, (2) drug abusers view…

Results of interviews with children on their likes and dislikes in television programing. (CH)

A question-and-answer article on Action for Children's Television and how it stands on key issues in children's TV today. (HB)

The modeling theory of aggressive behavior being promoted by violence on television points to more serious implications, that is, the molding of a national consciousness laden with 19th century values and stereotypical characterizations of reality. Since students are not taught how to watch television, they use it as a perception of reality.…

A producer of captioned films for the deaf describes the role of The Public Broadcasting System (PBS) in providing captioned television programming for the hearing impaired. It is explained that PBS has been working on a closed-caption production and transmission system for the hearing impaired. Recounted are Federal Communications Commission…

As part of a research program designed to facilitate the development of innovative television programing as well as programing that reaches unserved or underserved audiences, the Corporation for Public Broadcasting commissioned an evaluation of one 30-minute episode of the dramatic series, "Oye Willie," which features a Puerto Rican…

A new methodology for testing preschool children's comprehension of television is described and the results of the first experiment with this method are presented. Original program material was created by filming 30 second animated stories in color and transferring them to videotape for subsequent editing and addition of sound. Thirty-five…

Content analyses of the depiction of aggression and images of reality on Canadian television were performed on 109 program tapes of top-rated Toronto programs. Content was coded in terms of global messages communicated, character portrayals, context and setting of the program, amount and nature of conflict portrayed, and detailed information on…

This review of the current state of research on how children make sense of television and its content examines age-related differences in children's interpretations of television entertainment content in general, and advertising content in particular. A brief analysis and description of the fundamental principles of cognitive development theory…

THE NATIONAL PROGRAM IN THE USE OF TELEVISION IN THE PUBLIC SCHOOLS WAS AN EFFORT TO DETERMINE THE FEASIBILITY OF USING TELEVISED INSTRUCTION AS A MAJOR RESOURCE IN THE TEACHING OF LARGE CLASSES. IT WAS ALSO CONCERNED WITH--THE KIND AND AMOUNT OF OTHER SERVICES NEEDED TO SET UP OPTIMUM CONDITIONS FOR LEARNING, SCHEDULING AND SCHOOL BUILDING…

THE MAIN PURPOSES OF THE PROJECT WERE TO DEMONSTRATE A NEW TECHNIQUE FOR HANDLING THE TEACHING OF CREDIT COURSES, TO DEMONSTRATE THE ADMINISTRATIVE SETUP NEEDED FOR ESTABLISHING PERMANENT ORGANIZED EDUCATIONAL TV PROGRAMS, TO DETERMINE THE COSTS OF OPERATION, AND TO ENLIST THE INTEREST OF PEOPLE NOT DIRECTLY CONCERNED WITH THE PROJECT. THE…

THIS GUIDE DESCRIBES INSTRUCTIONAL MATERIALS AVAILABLE DIRECTLY FROM DISTRIBUTORS FOR BROADCAST AND CLOSED-CIRCUIT USE. IT ALSO LISTS INSTRUCTIONAL MATERIALS STILL BEING PLANNED OR PRODUCED, AS WELL AS SELECTED PUBLICATIONS ON INSTRUCTIONAL TELEVISION. THIS IS THE SECOND REVISED EDITION OF THE GUIDE. (LP)

A METHODOLOGICAL STUDY WAS CONDUCTED WHICH HAD AS ITS PRINCIPAL OBJECTIVES--(1) DEVELOPMENT OF A RELATIVELY SIMPLE, EFFECTIVE, AND ECONOMICAL WAY TO EVALUATE SPECIFIC (TELEVISION) VISUAL TECHNIQUES, AND (2) TEST THE METHOD IN A VARIETY OF SITUATIONS. A TWO CAMERA CLOSED-CIRCUIT TELEVISION SYSTEM WAS MODIFIED SO THAT THE OUTPUT OF THE TWO CAMERAS…