A study examined how four news magazines in North America and Western Europe covered British public reaction to the 1982 Falklands War. The news magazines--similar in format--represented four nations with varying degrees of closeness to Great Britain: the United States ("Time"), Canada ("Macleans"), West Germany…

The question of whether adolescents turn to arcade video games for gratifications similar to those met by television viewing was investigated with 244 children 10 to 14 years old, who were attending a statewide summer sports camp. A questionnaire required subjects to rate the importance of 17 need statements and provide basic demographic…

Suggests that there is little evidence of a generation gap in scientifically objective terms, but there is much evidence that one is perceived as a result of social convention. (RB)

Definition of the field of media ecology. (CH)

This study examines the relationship between public television and the urban community in three cities--New York, Washington, D.C., and Atlanta--from 1952 to 1975. Analysis of the results indicates that, between 1952 and 1966, there was virtually no interaction between the urban black community and educational television, the predecessor of public…

A media specialist must refine and adapt his techniques to specialty areas to be effective in a research program. This article presents guidelines for media program development which are applicable to all media forms. Considerations for the media presentation are: purpose of the research, audience, criteria for inclusion, individual needs of…

From 1950 to 1970, daily newspaper household penetration (DNHP) levels dropped from 1.24 to 0.99 in the United States. This paper describes some of the variables involved in this decline and outlines a market-by-market statistical analysis of the relationship between the penetration levels of daily newspapers and other forms of mass media. From…

Results of a 1977 suvey of broadcast research coursework in higher education revealed that less than 50% of the institutions responding were teaching any of seven identified broadcast research topics. This study, a follow-up of the 1977 survey, sought to ascertain how research topics are treated in the undergraduate curriculum and to assess the…

Since voters rarely have access to a candidate's unexpurgated statements, they rely on political advertising, film footage, and media interpretations. Thus, their expectations of candidates generally reflect selective reporting and self-aggrandizement. A framework for researching the degree of understanding reached between politicians and the…

This study examined the effect on junior high school students of film-mediated, intensive instruction in either observing details or in generating hypotheses on basic problem solving skills; the study stemmed from teachers' indications that lack of sophistication in these areas has led to more structured activities. One hundred and twenty randomly…

This study explored the relationship between fear of automation and teachers' attitudes toward instructional media. Ten terms describing instructional devices were presented under three experimental conditions: replacement, adjunct, and neutral. Five of the devices were considered traditional while the remainder were associated with instructional…

The class of media characteristics, which is generic to them and which may be of potentially great relevance to learning, is the way in which media select, highlight, structure, and present information, i.e., their "languages" or symbol systems. How, if at all, and why do symbol systems, in general, differentially relate to cognition and learning?…

This volume posits the existence of a gap between theory and practice in rural-development efforts involving communication media and provides suggestions for integrating the efforts of theoreticians and practitioners. Chapter one briefly reviews the development of theoretical concepts about the nature of communication and the use of communication…

This paper reports part of the results from a three-stage panel study of the Fall 1976 presidential campaigns; 1,927 interviews were conducted in all, 594 occurring in the week prior to the election. Results indicated that voters did not change their voting intentions significantly during the fall campaigns; that they did change the certainty with…

Part of a larger study supported by USOE grant OEG-2-6-061319-1277.