There is a need for radio and television programming which will present information, role models, and positive images of aging. (RC)

Cable television (the CATV system) can link homes and schools into a communications network, giving its users access to local, as well as national, educational information. This article outlines a five-step plan to set up CATV, telling how to originate broadcasts and implement two-way transmission. (DS)

Reports that commercial television stations generally provided a greater percentage of public-interest programing in 1975 than in 1973, and that, while most stations meet Federal Communications Commission standards of 5 percent informational and 10 percent total nonentertainment programing, nearly 14 percent did not meet the 5 percent local…

Brief essays on cable television, satellites, and other television opportunities are presented in this primer directed at higher education administrators and planners. Implications of the new technologies for education are suggested and key issues are highlighted. (LBH)

Reviews literature on cognitive, attitudinal, and behavioral effects of television commercials on children. Both cumulative exposure and heavy viewing effects are discussed. (SB)

Provides activity sheets and synopses, and lists resources designed to promote critical viewing of the programs "What Did Katy Do?,""Lorna Doone," and "Robin Hood." (KS)

Reports on the findings of a content analysis of 896 nationally televised advertisements which showed that strictly defined, comparative advertisements are a relatively small percentage of total national television advertisements and that certain product types (drugs, household, and foods) are more likely to utilize comparisons. (MB)

Considers how definitions of teaching and learning have informed educational broadcasters' rationales for their work and how these are manifested in the textual strategies of specific programs. A theoretical framework for accounting for the ways educational television seeks to implicate its viewers in the learning process is then developed. (RP)

Uses fantasy theme analysis to examine Norman Lear's series "a.k.a. Pablo." Develops an argument demonstrating how a rhetorical vision and its concomitant group consciousness emerged and was sustained throughout preproduction research and collaboration, and how it disintegrated when dramatized first in scripts and then in performance.…

Reports on a study of the role of television as significant other and relationships between various self-concepts, perceived closeness of self to television, and television exposure. Adults in Japan, Korea, Philippines, United States, and Great Britain participated. Results indicate the importance of what television "tells" viewers about…

Viewing television requires mental effort. Among the findings in this study, results indicated that more mental effort was required to process simple video and auditory information than complex information because the cognitive system is activated to a higher degree by complex messages and thus processes information more efficiently. (PD)

Concludes that television viewing produces brainwave patterns much like those of other waking-state activities and that it is neither predominately an alpha nor a right-brain activity. (FL)

Valley High School, Albuquerque, New Mexico, uses cable television in many ways. The educational access channels aid in classroom instruction, students take part in national and local teleconferences, the public access channel is used to tell the community about the school, and students learn to use video equipment. (DCS)

Reviews the research on children's understanding of the intent of advertising, the persuasive impact of television commercials, and children's cognitive defenses and resistance to such persuasion. Concludes that any model which tries to account for advertising's influence on children must incorporate affective as well as cognitive components. (PD)

A wide variety of media subjects are discussed in an introductory mass communication course at Southern Arkansas University, and one of the most popular instructional sections with students is "infomercials." This paper acquaints students with the history, scope, and controversy surrounding the infomercial genre. It first explains that…