Effective communication and public relations are recognized as core competencies for school administration as evidenced by national standards guiding preparation and licensing in most states. Even so, surprisingly little research has been conducted by doctoral students and professors on these two subjects. This article presents a case for…

The focus of this article is on the war rhetoric of the Bush administration as reflected in the speeches of President Bush. What was explored is how presidential speeches drew on a variety of rhetorical techniques, from role-taking and punctuation to the adoption of the paranoid style. The purpose of these techniques is to nullify voices of…

Research supports the need for schools to operate as professional learning communities fueled by a supportive accurate understanding of collaborative relationships among school stakeholders. These relationships are necessary to build trust and foster discourse focused on improved teaching and learning practices and increased student achievement.…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

Public relations textbooks and the literature in public relations do not discuss issues management (IM) in terms of nonprofit organizations, focusing instead primarily on corporate activity. Yet nonprofits have serious need for IM, particularly since it is the nonprofits that will be providing the leadership in diversity and multicultural efforts…

Noting that many public relations practitioners are increasingly recognizing the value and use of theory and theory building as a foundation for understanding, researching, and writing about organizations, this paper examines the marriage of theory and practice of writing public relations materials for a client. The paper begins with a discussion…

Recruitment of participants is a long-standing practice for many programs serving children and families, although the way in which it is approached varies greatly. This volume is presented as a practical tool for practitioners to use in systematizing their recruitment efforts. Section 1, "Reaching Diverse Families," contains an…

A case study analyzed a special event, AmeriFlora '92, held from April 1992 to October 1992 in Columbus, Ohio. AmeriFlora '92 was established as a temporary organization covering nearly 8 years of planning, operations, and dismantling. The lack of attendance and the resulting financial impact inspired a major effort to examine the role of public…

Teaching public relations from an American perspective should be reconsidered: current textbooks barely mention multicultural and international concerns except in most cases as a secondary issue. The current paradigm emphasizes the media with the first amendment serving as the cornerstone of the emphasis. The American approach to international and…

Public relations has been caught up in the drive to internationalize business. Organizations are now dealing with global constituencies on a more frequent basis, which increases the demand for international public relations. One concern raised by this development is whether or not theory and research are keeping pace with the international needs…

During a year-long ethnography in a workplace setting (a non-profit job and literacy training agency), a study examined how managers learned new genres required in their jobs. There were 2 research questions: (1) what are the specific aspects of a genre to be mastered for effective written communication? and (2) what is the developmental process…

This annual report describes major activities of the National Council on Disability (NCD) for Fiscal Year 1994. Activities included: conducted a summit meeting on the Americans with Disabilities Act (ADA); held health care reform town meetings; communicated with the Health Care Financing Administration concerning reimbursement of medical…

The 1987 Commission on Undergraduate Public Relations Education report "Design for Undergraduate Public Relations Education" is examined. Much has changed since that document was published yet much remains the same. Some specific challenges to the existing document include but are not limited to these: (1) multicultural and international…

Predictions for a "third wave" in which power and productivity will be based on developing and distributing information should interest public relations practitioners and educators since public relations will be a critically needed professional specialization. A future of communication technology barely fathomable today, together with a…

This proceedings presents the discussions, business meetings, lectures, and speeches delivered at the 104th Annual Meeting of The National Association of State Universities and Land-Grant Colleges, including the organization's financial statements for December 31, 1990 and 1989. In addition, the proceedings lists the past elected heads of the…