The new television series "Between the Lions" on PBS (Public Broadcasting Service) is designed to teach children ages 4 to 7 the values and purposes for literacy, along with the skills they need to become literate. Highlighted among the curriculum components are: (1) purposes of reading, including reading for pleasure, information, and…

A look at a student run project of local origination programing for education at Tamaqua, Pennsylvania, High School. (HB)

Examines the portrayal of intimate sexual behavior on soap operas and concludes that soap operas have more sexual content than do prime-time programs, but the types of intimacies differ. Notes that soap operas are potentially a major force in the transmission of values and sexual information to youthful viewers. (PD)

Assesses the extent and nature of sexual behavior in daytime soap operas. Concludes that soap operas can be assumed to be presenting a distorted picture of sexual behavior in America, particularly in the ratio of married to unmarried sexual behavior. Suggests that steady viewing may influence young viewers' attitudes and values. (PD)

Educational television in China is described as a vital medium of instruction in higher education, alleviating shortages of instructors and facilities. The television universities serve both educational and political purposes while causing enormous frustration among college-age youth, for only one of 10 is admitted each year to universities. (MP)

Presents a cognitive-developmental analysis of the effects of televised, sex-stereotypic information on children's behavior and attitudes towards toy play. Subjects were 100 children, ages four to six divided into groups exhibiting high and low gender-constancy. (Author/CM)

Compares television use among older adults in contexts of interpersonal communication, social interaction, and psychological confinement and nonconfinement. Findings indicate that environmental context is more influential than chronological age in determining viewing motivations, program preferences, and viewing behaviors. (Author/MER)

Describes activities of the May 7 symposium, sponsored by the Center for the Book and Action for Children's Television, on the problems and benefits of adapting children's books for radio and television. Summarized are presentations and discussions by commercial and public broadcasting representatives, authors, producers, librarians, agents, and…

Explores attitudes toward television violence and censorship using a consumer behavior model. Findings suggest that support for the anti-television-violence campaign is not universal and that excessive violence is only one of four distinct viewer complaints about television programs. (JMF)

In Mississippi and North Carolina, the level of viewing of public television was found to be about 50 percent higher for Whites than for Blacks. (Author/GT)

Discusses the effects on Indonesia of the importation of western film, television and print media. (RAO)

Appraises the way in which the broadcasting industry is now promoting toys to children, focusing on structural changes in the broadcasting industry, new ways of financing and distributing programs, aggressive marketing by the toy industry, and the deregulatory climate at the Federal Communications Commission. (MS)

Discusses the use of "Channel One" in secondary schools for teaching current events and describes a study that examined its instructional effectiveness. The inclusion of advertisements is addressed; teenagers' general awareness of current events is considered; and the use of television in educational settings is described. (21…

Identifies and analyzes messages related to food and eating behavior as presented on prime time television programing and commercials. Finds that food references occur an average of 4.8 times per 30 minutes and that over half of all food references were for low nutrient beverages and sweets, which is inconsistent with healthy dietary guidelines.…

Identifies basic concepts and skills of critical television viewing. Advertisers' and programers' appeals are discussed, and possible critical viewing activities for the elementary school classroom are suggested. (10 references) (MES)