NEWER MEDIA RESEARCH ATTEMPTS TO PROVIDE INFORMATION WHICH CAN DEEPEN, BROADEN, AND EXTEND ADMINISTRATORS' AND TEACHERS' KNOWLEDGE OF THE USE OF NEW MEDIA. MEDIA RESEARCH HAS NOT BEEN AN EFFECTIVE INSTRUMENT FOR DEEPENING THE CAPACITY OF EDUCATIONAL POLICY-MAKERS FOR SOUND JUDGMENTS IN THIS AREA. DIFFICULTIES OF POLICY MAKING ARE THE ATTRIBUTION…

A COMPUTERIZED INFORMATION SYSTEM FOR VOCATIONAL DECISIONS IS DESCRIBED AND DEMONSTRATED. DEMONSTRATION MATERIALS INCLUDE AN INTRODUCTION TO THE SYSTEM, SIX SCRIPTS, A TEST OF OCCUPATIONAL KNOWLEDGE, AND A SCRIPT WRITING LANGUAGE. THE INQUIRER'S NAME IS FIRST REQUESTED BY THE SYSTEM. THE INQUIRER DECIDES WHETHER HE WISHES TO CHOOSE A SPECIFIC…

A DESCRIPTION OF THE CURRENT PRACTICES AND ACTIVITIES OF THE 50 STATE DEPARTMENTS OF EDUCATION IN THE FIELDS OF NEW EDUCATIONAL MEDIA AND AUDIOVISUAL SERVICES WAS THE PURPOSE OF THE STUDY. SUMMARY INFORMATION WAS ACQUIRED TO ASSIST THE U.S. OFFICE OF EDUCATION AND THE CHIEF STATE SCHOOL OFFICERS IN PLANNING STATE ACTIVITIES RELATED TO NEW…

A SURVEY WAS CONDUCTED IN ASIA TO LEARN OF DEVELOPMENTS IN EDUCATIONAL MEDIA RESEARCH AND EXPERIMENTATION. THE PURPOSE OF THE PROJECT WAS TO COMPILE, TRANSLATE, AND PUBLISH EDUCATIONAL MEDIA MATERIALS FROM THE MAJOR ASIAN COUNTRIES AND TO MAKE THE INFORMATION AVAILABLE IN THE UNITED STATES. THE PRINCIPAL INVESTIGATOR VISITED 20 COUNTRIES IN THE…

A 3-YEAR PROJECT DEVELOPED PROGRAMED MATERIALS AND DEVICES FOR THEIR PRESENTATION, AND OBSERVED THEIR EFFECTS UPON THE CURRICULUM. SPECIFIC COURSES WERE PROGRAMED AND TESTED AT THE COLLEGE LEVEL. THEY WERE (1) MATHEMATICS, (2) RUSSIAN, (3) MUSIC, (4) CHEMISTRY, (5) BIOLOGY, (6) RELIGION, (7) GEOLOGY, (8) SPANISH, AND (9) PHYSICS. REPORTS OF…

THE STUDY COMPARED THE ATTITUDES OF AUDIOVISUAL PERSONNEL WITH THE ATTITUDES OF INSTRUCTIONAL PERSONNEL TOWARD THE NEWER EDUCATIONAL MEDIA. THE HYPOTHESIS OF NO DIFFERENCE WAS REJECTED AT THE ONE PERCENT LEVEL. THE INVESTIGATOR SUGGESTS THE NEED FOR PROCEDURES TO BRING ABOUT MODIFICATION OF ATTITUDE TOWARD THE NEWER EDUCATIONAL MEDIA.

Activities concerned with children and television described in two Children's Broadcast Institute newsletters published during the International Year of the Child are summarized and discussed. Conferences, events, and symposia described include L'Enfant et Les Mass-Medias, Euro/Pan-American Convention on Television for the Young in the 80's,…

This study examines the effect of an entering behavior, i.e., the level of general knowledge of the subject matter, on the instructional effectiveness of illustrations which integrate abstract and realistic visualization. Subjects were 414 public school students who were divided into three groups according to their general level of knowledge of…

Segmentation, a research technique used to ascertain the needs and wants of consumers, was employed in a study that examined the attitudes of persons aged 18 to 34 years toward newspapers. This age group was chosen on the basis of research indicating that it is the weakest segment in the newspaper readership market. Interviews with 14 college…

The introduction of steam-powered ocean navigation in 1838 made possible the faster delivery of foreign news to United States newspaper offices and also gave rise to a new journalism genre--the transatlantic newspaper. Published on one side of the Atlantic and shipped by steamer for consumption on the other side, transatlantic newspapers compiled…

The relationship between communication theory and media research must be reciprocal. Without some acknowledgement of a commonality with specific aspects of communication theory, media research efforts will continue to stagnate and produce uninterpretable or extremely limited observations. On the other hand, media researchers' commitment to the…

A study of 186 black and 141 white college students was conducted after the televised sequel to "Roots" to ascertain viewing frequency, perception, and attitude change. Each student responded to a questionnaire consisting of 13 items related to the series and questions on demographic characteristics of the students. It was found that…

Films function as a persuasive process in that they bring about a reinforcement or change in attitude, belief, or behavior by producing a cognitive restructuring of the audience's frame of reference. Organized research into the effects of films falls into two categories: macro-media studies exploring the way films reflect the psychological…

This paper suggests some of the implications television producers can find in emerging currents of theoretical research. The effectiveness of television over a wide range of tasks has led in some cases to too much ETV being broadcast and has covered up the fact that television can make a unique contribution to certain tasks and should be used…

This study uses national survey data to compare newspapers and television for informativeness. Relationships are reported between media use and having reasons for liking or disliking candidates for the U.S. Senate, a variable used to measure level of information. Results demonstrate an informing role for newspapers but not for television. Analysis…