As yet, little research exists in Germany on the influence of public relations on news coverage, although for years American studies have shown that public relations widely determine media content. A study in Germany examined the qualities of news coverage as influenced by public relations efforts. Local media coverage (201 articles) in Munich…

This paper examines the current state of communication education being offered in master of business administration (MBA) programs. Key individuals at 51 MBA programs, drawn at random from a comprehensive national listing of current MBA programs, completed surveys in which "communication education" was defined as any course or course segment which…

This public awareness package is designed to help crisis nursery and respite care programs for families with special needs children to increase the visibility of the programs' services, increase use of their services by families, enhance collaboration with other agencies, and assist with fund-raising efforts. It describes the advantages and uses…

With constant changes taking place in the practice of public relations, evaluation and modification are requisite to maintaining a competitive degree program with competitive graduates. Whether a program is in the process of being developed or is being evaluated for certification or reaccreditation, it is critical to look to current and future…

Standard histories of public relations privilege the field's association with business enterprise, and traditionally place the origins of the field in the press agentry of the 19th century and in the rise of corporate concern with public opinion in the first decade of the 20th century. However, the roots of public relations reach both farther and…

A participatory model of public relations proposed by Dean Kruckeberg and Kenneth Starck would seek not to serve a public but to build a sense of community. In this model the advocacy focus of the publicity model is dropped and there is a movement toward relationships rather than selling products and services. Leaving behind the journalistic…

This guide is designed to assist fiscal policy team members in assessing current standards and practices of school transportation systems in relation to the total school program. Team members should read the guide independently to determine their own familiarity with requirements essential to school transportation operation. An introductory…

In order to assure college fraternities their share of alumni resources at a time when colleges and universities are mounting aggressive institutional advancement activities also aimed at alumni, a model for Greek alumni relations programs is proposed. Greek associations face significant competition from the institutional advancement offices which…

Tips are provided for planning a year-round program to improve public relations (PR) and organizational communication. Beginning with a list of 12 essential factors for PR, the calendar presents a variety of PR ideas for each month of the year. At the beginning and end of the calendar, guidelines are offered for: (1) creating an effective staff…

Suggests ways in which school business managers can improve relations with the public and with school employees. (Author/DN)

In response to the need for research methods training in the public relations undergraduate curriculum, this paper identifies the range of possible formats for a public relations research methods course (analyzing strengths and weaknesses for each) and recommends a hybrid format. The paper then identifies and compares different goals for research…

One way to implement theory into existing public relations classes is to utilize the Process of Public Relations model developed by L. W. Long and V. Hazleton. The use of the model in the classroom is important because the model stresses the interdependence between the public relations practitioner and the organization. The model begins by…

Noting that the feminization of the typical public relations classroom has increased interest in how educators can meet the needs of their female and minority students, this paper discusses an approach to teaching that integrates concerns for diversity in what is taught, how it is taught, and who is being taught. The paper begins with an…

The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

A study compared information made available to the media by the White House with information provided to the public by the media to examine the extent to which the White House information agenda influenced the media's agenda. Content analysis was used to compare information disseminated by the White House between June 1 and June 28, 1986 with news…