The purpose of this research was to determine if the media set personal agendas during off-year elections. The market for the study was a twin-city area in central Illinois (Bloomington-Normal) which contained few sources of information concerning local, national, and international problems. The survey questionnaire was compiled from questions…

An attempt to establish criteria to judge scholarly activities in the field of educational technology focused on skills of inquiry, a process which includes problem definition, hypothesis formation, and hypothesis verification. To be judged adequate such inquiry should be: (1) publicly verifiable; (2) disciplined; (3) generalizable; (4) based on a…

In 1974, as part of a reciprocal agreement between Canada and the Federal Republic of Germany, a delegation of Canadian experts visited Germany to examine programs in Computer Assisted Instruction (CAI) and to explore areas of future cooperation. The delegation examined CAI program support and administrative structures in German education. Special…

This document contains the transcripts of three speeches given at the 1975 annual convention of the Association for Education in Journalism. Frank Peers'"Border Impact: The Historical Perspective" examines the effect of U.S. media on Canadian media and Canadian identity. It is argued that Canadian identity tends to be expressed in…

This paper attempts to establish a theory of communication essential to democratic diversity. Twelve kinds of diversity, divided into two classes, are described. One class relates to the way in which diverse things differ, the other class relates to the kinds of things which are diverse. The criteria for evaluating the importance of a certain kind…

During the past decade, the influence of electronically recorded music and the message it transmits have caused media scholars to reexamine and modify the theories upon which the basic process of communication is dependent. While the five primary functions (source, transmitter, channel, receiver, and destination) remain unchanged, an additional…

This paper attempts to document the cultural influences which the United States exerts over Canada because of Canadian reliance on foreign news agencies, especially news services that are located in the United States. The print material used to document this paper was drawn from a 1967 study of news flows for the Canadian Department of External…

This monograph describes the philosophical, theoretical, and research contributions of Wilbur Schramm in the field of mass communication research. In the papers that comprise this monograph, three of Schramm's principal areas of investigation are reviewed. Jack Lyle looks at both the integration of mass communication into the field of education…

Intended as an appraisal of A. J. Liebling's performance as a critic of the press, this study examines Liebling's career and analyzes his criticism for both quantity and quality. Following a brief biography, contents include "The Wayward Press"--also the title of his column published in "The New Yorker" from 1935 to 1963--which describes…

Although the cultural stereotypes which the mass media disseminate about the roles of men and women are often discussed in general terms, the actual nature of these stereotypes in the present American culture has not been fully or systematically explored. This study examined part of the system of cultural stereotypes relating to men and women on…

The relative appeal and effectiveness of several television lesson formats designed for adult learners in an open university learning system were evaluated. One hundred and fifty-four subjects viewed video lesson segments in two college course areas, Accounting and Psychology. A variety of TV formats were used, including story-lines, short…

This monograph deals with the utilization of modern communicational media as aids to instruction and learning in the English classroom and contains studies pointing the way toward expanding student experience through multimedia instruction. Chapters include "Magazines," which presents objectives for magazine study, discusses students' reading…

A research project sought to develop means of measuring children's attention to instructional films. Groups of five educable mentally handicapped (EMH) students watched films; observers noted their attention or inattention to the screen at five-second intervals. Data for the groups were then compiled via time series analysis procedures to yield a…

Most of the literature on communication satellites deals with the technological, legal, and political problems of international communication. Few writers have considered what sorts of programing the international audiences might wish to receive or would watch. Several sources of evidence suggest what the choices might be if the entire world is…

This paper examines the supply and demand for early evening news and public affairs programing aired by major market commercial television stations. The sample consists of 493 thirty-minute programs aired by 99 stations between the hours of 5:30 and 8:00 P.M., E.S.T. A frequency analysis of programing indicated that stations owned by three…