Two studies tested the hypothesis that the annual salaries of women in public relations are significantly less than those of men of equal education, professional experience, and length of employment with their current organization. A second hypothesis included organizational role status as a variable. The first study surveyed members of four…

Brief summaries are presented of the topics discussed at the general session of the conference. These include: the national park service, risk management/occupational safety and health, liability and legal problems, and maintenance of homeostasis-rational self-counseling. The following workshop sessions are also summarized: (1) Principles of…

Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

The benefits that the microcomputer offers the school district--and the district's public relations office in particular--are significant and should be taken advantage of. Although microcomputers increase the already large amount of information available to administrators, they also enable the user to select and coordinate information efficiently.…

An interactive simulation program was developed for use in teaching students how to handle public relations problems. The program user is placed in the role of assistant newsletter editor, facing a series of decision-making situations. Each choice the user makes affects the subsequent reality created by the program, which is designed to provide…

In order to rate the importance of elements involved in a public relations curriculum, a study analyzed the responses of public relations educators from all academic associations teaching the subject as well as practitioners from all specializations. Questionnaires were sent to 544 people who rated 110 elements as not essential to essential on a…

This two-part paper provides guidance on alternative sources of funding for college scholarships and describes Anne Arundel Community College's (AACC's) Scholarship Fund Raising Campaign. First, an outline is presented, covering: (1) prerequisites to fundraising (i.e., leadership, sense of direction, commitment, and a plan for identifying,…

This publication highlights Ohio programs that offer successful ideas for recruiting students into nontraditional programs and promoting interest in vocational education in general. Six programs are described: (1) Parent Enrollment Counseling (Great Oaks Joint Vocational School District, Laurel Oaks Career Development Campus, Cincinnati), a…

Understanding the cognitive principles inherent in schematic concepts can enhance the practice of fundamental public relations activities. Schemata dictate what information will be attended to, what interpretations will be made of it, and how it will be remembered. Both self-schemata and other-schemata help individuals organize and interpret their…

THE FOLLOWING IS THE FULL TEXT OF THIS DOCUMENT: In 1974 Doris Taggart, Public Relations Vice President of Zions First National Bank in Salt Lake City, was serving on the Free Enterprise Committee of the Salt Lake Chamber of Commerce. She developed a plan to involve elementary school children with a large bank by asking the children to make…

Multiple discriminant analysis was used to analyze the structure of a perceived environmental uncertainty variable employed previously in research on public relations roles. Data came from a subset (N=229) of a national sample of public relations practitioners belonging to the Public Relations Society of America, who completed a set of scaled…

Designed for use by those administrative personnel in local school districts who are responsible for preparing written releases of the district's educational quality assessment (EQA), this booklet contains aids and suggestions for making the release more effective. Each section of the booklet deals with a different aspect of writing the EQA,…

This curriculum guide is designed to provide advisors with ways to manage technology student activities within their American Industrial Arts Student Association/Technology Student Association (AIASA/TSA) program. Section 1 focuses on how to organize a local AIASA/TSA chapter. It covers organizing procedures organizational meetings, chapter…

Ethics is an area of increasing concern in U.S. colleges and universities. A recent survey of 183 institutions with major teaching focus on public relations (with 134 returns, for a 73% return rate), indicated that only one in four institutions offers a specific ethics course, and less than half of this group require it. Nevertheless, an…

Intended to review the recent professional developments in public relations as they are documented in the literature and to explore the implications of these developments for public relations education in Canada at the university level, this thesis is in six chapters, as follows: (1) Introduction; (2) Defining Public Relations; (3) Current Public…