Research literature relating to the power of dramatic television or movie entertainment for value, attitude, and behavior change is reviewed. Section 1 of this paper covers the research literature bearing on the effects of mass entertainment on adults, adolescents, and children. Section 2 briefly describes the research needs to be addressed by the…

The purpose of this investigation was to determine whether the impact of television advertising on black children is significantly different from its impact on white children, and if the impact is good or bad in terms of psychological and social development. Following an extensive review of the literature on this subject, an exploratory survey was…

As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend…

Observation of 6 small groups of children viewing Sesame Street for 14 consecutive days allowed researchers to do more than analyze reactions to individual program segments. It was possible to compare programs as a whole and to see how individual film segments fared when viewed in different program contexts. A high degree of consistency was…

Cabletelevision (CATV), if properly applied, can increase and enhance educational opportunities. FCC regulations allow free educational access to cable television. CATV has the capacity to dedicate more than one channel to education; this can provide a greater variety of educational programing with repetition throughout the day. A second…

The material in this report consists of transcriptions of audiotapes of the general session speeches and the reports of the concurrent sessions of this conference. The topics of the six general session speeches were: the responsibility of the educational communicator in the political process, commercial television programing for children,…

This is the third in a series of bibliographies resulting from two decades of research on the use of television as a technical aid in education and in educational and psychological research. The works listed are all in German and appeared from 1960 through 1970. Four major sections include: (1) general problems, (2) television in schools, (3)…

Investigated whether public service announcements (PSAs) on the nature of television advertising affect (1) children's awareness of advertising intent; (2) their belief in its truthfulness; and (3) their perception of advertised products. Data indicate that PSAs can influence children's perceptions of advertising's credibility and can affect their…

A classroom teacher and media expert explain why television reaches students in ways that other media cannot (it brings the curriculum to life, speaks to today's students, and is immediate). The article includes tips for taking charge of the channels. A spring 1992 instructor's program guide lists educationally beneficial programs. (SM)

A study investigated whether selective attention to a particular television modality resulted in different levels of attention to and memory for each modality. Two independent variables manipulated selective attention. These were the semantic channel (audio or video) and viewers' instructed focus (audio or video). These variables were fully…

Instructions on how to help teachers put together good, instructive television lessons. (Author/HB)

Article described an informative 15-program television series about man's impact on the environment and the impact of the environment on man presented on New Jersey's Public Television. (Editor/RK)

In order to determine the reading and television viewing habits of American adults during time spent in waiting rooms, a study observed 100 adults waiting outside the Emergency Treatment Room of John F. Kennedy Hospital in Edison, New Jersey, over a four-week period. Results revealed that more of these adults chose to watch television as an…

A discussion of how television documentaries can be used in instruction. (HB)

Author's opinion on access television. (HB)