This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

This report and reference booklet is designed to provide adult education supervisors, instructors, and General Educational Development (GED) students and alumni with information to establish GED alumni associations as part of the adult basic education program. The final report details the GED Alumni Stretch and Reach project, which was proposed to…

With fewer recent high school graduates available to attend college, colleges need to increase their efforts to attract adults. If colleges want to attract more adult students, they must develop a comprehensive marketing plan. The marketing process entails a thorough marketing study that includes a detailed institutional analysis, an analysis of…

Communicating effectively with parents and the wider community is important to schools for a number of reasons. Community members are more supportive of schools that they feel they understand, and the significant role parents play in their children's education can only be affected by the schools if effective communication exists. Four methods of…

A procedure is presented for communicating evaluation results to various publics in an effort to achieve wider use of the results. A combination of strategies from the evaluation specialist and public relations specialists first requires an analysis of the perceptions of people with whom the evaluators wish to communicate. This analysis must…

School systems' attempts to obtain and maintain positive attitudes and strong support from the public are more likely to be successful if the 10 concepts discussed in this address are understood and followed. These concepts include making sure everyone involved knows the schools' strengths, problems, and plans for solving problems; constantly…

Rio Salado Community College (RSCC), a non-campus college within the Maricopa Community College District, offers hundreds of day, late afternoon, and evening classes at locations throughout the county. The Paradise Valley community had always participated heavily in the evening classes offered by RSCC at local high schools. In fall 1982, an effort…

Intended for teachers of public relations courses, this document describes the teaching of information-seeking behavior in an upper-level public relations techniques course. The paper discusses objectives, course concepts, course procedures, resources used, and the role of the instructors. It then describes secondary research projects, including a…

The Illinois State University (Normal) program training administrators of career/vocational education programs includes assessment of competencies of general administration, program planning, personnel, public relations, and student services. Through student/advisor consultation one of three delivery systems (class enrollment, internship, and…

The speaker offers suggestions for improving the school board's public image. The suggestions include encouraging school board members to speak to community groups, hiring a trained person to work with the media, having board members visit schools and school advisory meetings, hiring community volunteers, and putting out an occasional newspaper…

This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…

Outlines the role of the board of trustees in college collective bargaining including the board-president relationship, appointment of the chief negotiator, and information needed before bargaining. Responsibility for setting a positive tone, preserving flexibility, and full disclosure of information are emphasized. (JT)

Report of a panel discussion presented in a General Meeting at the Annual Conference of the National Association of Independent Schools, February 1969.