Describes the operational tests of the two-way interactive cable television system using a firefighter training series administered to the Rockford (Illinois) fire department. Cognitive and affective measurement instruments described indicate a significant difference favoring two-way systems of in-service training programs. (JMF)

Described are projects, activities, and services for the aurally handicapped initiated by the Office of Educational Technology at Gallaudet College in media areas of computer, television, print, film, slides, transparencies, computer/television, and computer/radio. (BD)

This paper reports on a multimedia approach to alcohol education in the content of developing positive patterns of social interaction leading to personal and social health. ( MM)

Evaluates how well the media guided readers and viewers through the Chernobyl disaster. Concludes that the press and television did not provide enough radiation and risk information in their coverage of the Chernobyl accident, but what was provided was appropriate, even-handed, and conservative. (NKA)

Reviews literature on efforts to personalize mass communication by disguising the size of intended audiences, targeting messages, and contriving intimacy in content. Argues that distinctions between interpersonal and mass communications have become blurred into what might be called "pseudo-community." Finds that technological development…

Assesses the validity of a 20-item scale that purportedly measures long term memory records--in this case, frightening mass media. Evidence for validity emerged in that subjects' scale scores were related to negative emotion, negative cognitions, and skin conductance during film clips of scary movies. (NKA)

Describes measurement of the concept of media credibility in previous research and reports results of a national survey that treated credibility as a multidimensional concept. Concludes from factor analysis that credibility scores for newspapers and television news were correlated. (FL)

Discusses analyses of "Time" and "Newsweek" photographs of males and females, including photographs of the candidates in the 1984 presidential campaigns, indicating that occupation is related to facial prominence. Indicates that males are usually portrayed as powerful, dominant, rational, persistent, and intelligent, while…

Intended to provide the novice media researcher with an introduction, review, and current thinking on media-related research, this article traces the historical emphases and development of such research, discusses its positive and negative aspects, and presents recommendations by practitioners and researchers, as well as directions for future…

Discusses how new video media affect patterns of exposure to television and explores how these changing patterns of consumption may be related to larger issues of the medium's social impact. (JD)

Reports results of a bibliometric analysis of professional education journals publishing literature on educational microcomputing based on ERIC's Current Index to Journals in Education (CIJE). Cumulative statistics on microcomputer articles in journals and general categories of articles as determined by ERIC descriptor usage indicate an…

Investigated the role of television as a medium for communicating environmental information to the general public by determining the influence of a Cousteau documentary on viewer knowledge and attitudes and to assess changes in those characteristics over time. Survey form used is included in an appendix. (ML)

Results indicate that each of the nine media studied (newspapers, magazines, commercial and public television, books, radio, friends, recorded music, film) has a clear, socially defined image, suggesting a two-stage model of media channel utilization--normative expectations followed by individual decisions. (PD)

Describes a study which randomly sampled Gainesville, Florida, residents to determine whether free and aided recall is greater for videotex news stories or television newscaster stories; for stories with or without graphics; and for videotex or television newscaster stories accompanied by a nonredundant crawl. (MBR)

This study investigated college students' use of and attitudes toward traditional and nontraditional news media, and the role of cable news network (CNN) and its integration into evolving news consumption patterns. Results indicate later college years are associated with heavier consumption. CNN viewers are heavier users of traditional media.…