Examines the history of alcoholic beverage advertising and the possible outcome of a constitutional challenge to laws that attempt to prohibit such ads from radio and television. (FL)

Uses log linear analysis to show that political activity is a potent predictor of media use. (FL)

Concludes that newspaper endorsements have stronger effects than political party identification when available information about a candidate is minimal. (FL)

Presents summaries of research dealing with (1) news coverage of Africa, (2) diffusion of information about cyanide-laced Tylenol, (3) gender representation in elite newspapers, (4) agreement between reporters and editors in Mississippi, (5) monopoly metropolitan dailies and intercity competition, and (6) the effect of endorsements on the…

Reveals that women in decision-making positions in their jobs use media more for work-related information than do women in other work. (FL)

Examines how newspaper readers differ in their likely adoption of videotex. Suggests that complementary use of the two media will be more likely than use of only newspapers or videotex. (PD)

Investigates how social reality effects are determined by exposure to black-oriented television, to the black press, and by social structural variables (i.e., income, age, education, and parental training). (PD)

In this interview, the author of "Unequal Opportunities" discusses her book, which is a study of the status of women in media industries around the world. (Author/MBR)

Recent meta-analyses and other studies of media's influence on learning are reviewed. Consistent evidence is found for the generalization that there are no learning benefits to be gained from employing any specific medium to deliver instruction. Problems and suggestions concerning current media attribute and symbol system theories are described.…

Traces the litigious history of the International Society for Krishna Consciousness (ISKCON) in the First Amendment area, specifically the right of ISKCON followers to practice sankirtan in public places. (FL)

Summarizes research in the following areas: political group viability as predictor of media attitude; newspaper agenda setting and community expectations; effects of the Gertz decision in one circuit; acceptability clauses and the writer's legal remedies; image of Greece in the American press; newspaper responsibility for errors in supplements;…

Describes recent turn in media research to functionalist perspective and brings into focus insights into learning mechanisms that might provide benefits to educational technology researchers. Learning factors that media could facilitate are discussed: self-regulation, conflict resolution and reflexive abstraction; coordination of correspondences…

Reviews popular culture studies, research, and curricula in higher education, and explores how libraries are responding to needs of popular culture specialists. Profiles of library collections (Bowling Green State University, Michigan State University, San Francisco Academy of Comic Art, University of Minnesota, Library of Congress) are presented.…

Describes the extensive media coverage of an article which reported a major sex difference in the math aptitude of gifted seventh graders. Reports that exposure to the study changed parents' attitudes to their children's math ability: mothers of daughters and fathers of sons, for instance, became more gender stereotyped in their beliefs. (KH)

Concludes that "Life Magazine" failed to show Black Americans in scenes of everyday life during its 35-year history. (FL)