Corporate advocacy is the study and practice of communication efforts to advance the policies of business, education, governmental, and nonprofit institutions. The functions of the advocate include gathering information, providing advice based on the information, conducting advocacy programing, and evaluating results. Advocacy research is…

Eight public relations specialization roles were developed from a survey of members of the Public Relations Society of America. The roles are: problem solver manager, journalist/technical communicator, researcher, staff manager, good will ambassador, meeting organizer, personnel/industrial relations manager, and public/community relations…

This study which gives detailed recommendations for the implementation of a state-wide library improvement program for Delaware is based on visits to all types of libraries and library agencies in the state and conference with members of the State Library Commission, library trustees, state and local officials, librarians and interested laymen.…

The American public school must depend for its strength on the support of local citizens who understand school affairs. The task of interpreting school affairs to the public is an administrative function and requires both information programs and enlistment of community support. Organized programs are needed in which (1) community relations needs…

Knowing what a journalist does and what opportunities are available to graduates in this field is necessary to anyone interested in a journalism career. This reprint discusses five major categories of journalism careers: writing and editing the news for print and electronic media, commercial and professional writing, advertising, public relations,…

Five public relations consultant role models were examined in a study of the way these roles affect client evaluations of task accomplishment, problem-solving efficacy, and consultant expertise. The role models examined were: the expert prescriber (the consultant operates as an authority on both the public relations problem and its solution), the…

This booklet offers a common-sense approach to school public relations that stresses the involvement of everyone on the school team. The emphasis is on identifying simple, low-cost ways educators can communicate effectively with their many publics. The author briefly outlines the basic principles of organizational communication and public…

The speaker raises questions surrounding the existence of school district crisis policies, relations with law enforcement agencies, relations with the news media, the designation of an official spokesman for the schools, the releasing of information, and the posting of regulations concerning such things as closing hours and fire department…

This paper lists 12 common errors by school officials that can contribute to the failure of school finance elections and briefly discusses each of the errors in turn. These campaign errors include (1) disagreement by school board members over whether or not to hold a financial election, (2) failure to analyze community attitudes before launching a…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

The Pennsylvania Department of Education suggests a scheme of what a school district might do in the way of preassessment publicity, concurrent publicity, and postassessment publicity regarding Educational Quality Assessment (EQA) reports. A case study is presented of a hypothetical school district with five elementary schools, two junior highs,…

Discussed are current delivery problems and current delivery systems for rehabilitation services. The following systems are described: client initiative, consumer appreciation, advertising, referral, client affiliation, family, indigenous worker, developmental, key citizen, legal, community survey, community corporation, catchment area service,…

The open house can be one of the most lively and interesting means of acquainting a community with its schools. Its unique character makes possible person-to-person contact with many individuals. Handled properly, the open house can encourage and strengthen school-community cooperation all through the year. It can increase public understanding and…

A study of communication efforts by the Indiana State Police to improve the organization's "image" with the public included a history of the force based on documents and interviews with retired and active members. The study also examined information officers' perceptions of the image of the Indiana State Police, as well as the different…

Surveys of a selected sample of the population can be inexpensive, practical, and accurate, depending on the method of collecting information, the nature of the questions, and the manner in which the sample is selected. Since few school districts can afford the $3,000 to $7,000 price of surveys made by research organizations, this book is limited…