Explores the politics, purposes, problems, and potential of instructional television (ITV) in lifelong learning, highlighting adult education ITV programs in Japan, Britain, Germany, Sweden, Denmark, India, and Canada. (SK)

Discusses the acceptance and impact of a Costa Rican radio program, "Dialogo," by all segments of the population. The program deals with human sexuality, family planning, and hygiene. (JMF)

This research was designed to measure how students enrolled in introductory marketing courses perceived mass section multimedia lecture classes in comparison with other commonly utilized teaching formats. (Author/RK)

Focuses on one of the founders of educational television Freida Hennock. Discusses her early career, appointment to the Federal Communications Commission (FCC), initial call for educational representation at FCC hearings, response to educational channel assignments, belief in childrens television, and ongoing struggle for educational programming…

Preliminary data from a study-in-progress support the view that public information campaigns may have greater efficacy than shown by previous research. To evaluate the public impact of the Advertising Council's "Take a Bite Out of Crime" campaign, which was aimed at promoting greater citizen involvement in crime prevention activities,…

The pattern of uniformity now beginning to pervade the large state systems of higher education is examined. Pluralism and diversity in higher education are suggested as ways to improve quality and yet not reduce efforts at mass education. (DE)

SUCH TRADITIONAL VISUAL MEDIA AS VILLAGE PLAYS, PUPPETRY, AND SHADOW PLAYS CAN BE CREATED LOCALLY WITH ACTIVE PARTICIPATION BY THE LEARNER AND USED EFFECTIVELY IN COMMUNITY EDUCATION AND DEVELOPMENT. OTHER VISUAL MEDIA, SUCH AS FILMS, CAN BE BEST PRODUCED NATIONALLY IN VISUAL AIDS CENTERS IF GOOD COMMUNICATIONS ARE MAINTAINED WITH THE FIELD…

Upon reception of the William Pearson Tolley Medal for distinguished leadership in adult education, Mohan S. Mehta, president of the Indian Adult Education Association, spoke on the civilization and culture of India, its long history, and its modern problems in the field of education. In the face of formidable problems in such areas as economics,…

This paper makes an initial effort toward an applied theory of eclecticism by examining different movements and methods of instruction. The two major movements described include a) "deschooling" the society as proposed by Ivan Illich by disorganizing public school organization, and b) personalizing instruction by encouraging the individual needs…

Due to the 1979 activation of the Public Television Satellite System and 1980 launch of Syncom IV, college course programming will no longer have to compete for time on PBS stations, and television study will be within the budget of almost any post-secondary institution. (RT)

Investigated the role of television as a medium for communicating environmental information to the general public by determining the influence of a Cousteau documentary on viewer knowledge and attitudes and to assess changes in those characteristics over time. Survey form used is included in an appendix. (ML)

This case study examines how the press, radio, and television were mobilized to promote, evaluate, and teach in a government campaign to replace Chinese dialects with Mandarin among the Chinese population. (PD)

Based upon the success of three smaller radio study campaigns, a program for a preventive health campaign was planned to directly improve the lives of Tanzania's rural inhabitants. Elements in the campaign included: a national coordianating committee, radio programs, printed materials, trained study group leaders, leader's manuals, and…

The problem of extremely large introductory sociology classes is solved by a combination lecture-discussion method in which basic social processes are generated and experienced by the student. General objectives, basic procedures, and rules are outlined; results are discussed. (KM)

Presents a list of 19 annotated articles dealing with science, technology, and the mass media. (CS)